James W.

James W. Email and Phone Number

General Manager │ Consumer Obsessed │ Brand Builder │ Results Driven │ Internationally Experienced │ @ AACo
australia
James W.'s Location
Australia, Australia
James W.'s Contact Details

James W. personal email

n/a
About James W.

After over 10 years of working in five international markets across Asia, Europe and Oceania I have grown a love for the fast paced, competitiveness and consumer obsession that is mandatory to grow brands and win within the FMCG industry. I started my career in sales and progressed through numerous roles in account management, strategy, commercial planning, brand marketing and general management. I have been involved in large scale organisational transformations and throughout my career gained a deep understanding on how some of the world’s largest brands are built. I’m a strong believer that every manager needs to lead from the front and I have always remained very hands on and connected to my teams. I love creating purpose driven cultures and thrive on supporting people grow. I'm super proud of the teams I have built and results I have achieved.I’m always interested in hearing from former colleagues, managers, or those within the business community so please feel free to contact me if you’d like to connect.

James W.'s Current Company Details
AACo

Aaco

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General Manager │ Consumer Obsessed │ Brand Builder │ Results Driven │ Internationally Experienced │
australia
Website:
aaco.com.au
Employees:
379
James W. Work Experience Details
  • Aaco
    Head Of Commercial Planning And Strategy
    Aaco May 2022 - Present
    Brisbane, Queensland, Australia
  • Philip Morris International
    General Manager
    Philip Morris International May 2018 - May 2022
    New Zealand
    Promoted to lead the New Zealand affiliate and tasked to completely overhaul our business operations as part of the launch of a new strategic business venture. In the role I have lead the set-up of a new B2C omni-channel operation and guided the business through the formation of a new regulatory regime for the industry. I have full accountability for total revenue and operating profit growth targets and leading a growing organization of over 90.•Led organisational redesign which included formation of new business units in digital (web UX/UI, SEO, paid etc.), retail operations, customer care and B2C sales;•Implemented new project based / agile way of working driving high ROI and faster consumer focused deployment;•Consecutive year double digit revenue growth supported by significant portfolio improvements and growth in emerging segments •Achieved national Top Employer certification in 2019, one of only 3 organizations in NZ to be awarded that year;•Selected as global lead affiliate for a new strategic product launch in 2020.
  • Philip Morris International
    Director Reduced Risk Products Asia
    Philip Morris International Oct 2016 - May 2018
    Hong Kong
    Promoted to lead a newly formed team responsible for accelerating the roll out across Asia of our new reduced risk product portfolio. In this role I acted as a key link between our global functions and the local affiliates and supported our launch preparation in in key markets across Asia.• Built new full service regional team encompassing digital, business development and marketing and communications;• Successfully launched in two additional markets, both of which have surpassed 5% share of total industry in first year of launch; • Led regional new business development and successfully partnered with leading cruise line operator for commercialization of our new products;• Set up regional customer service infrastructure for our regional duty free operation.
  • Philip Morris International
    Director Commercial Planning
    Philip Morris International Oct 2010 - Sep 2016
    Tokyo, Japan
    Promoted to lead the development of corporate commercialisation strategy and planning of downstream execution for all brand and trade activities within Japan, PMI’s largest market globally. In this role I acted as the key link between our sales and marketing functions to ensure annual volume, share and operating profit targets were achieved. In this role I provided governance on strategic long range planning, led large cross functional multi-million dollar projects through a team comprising of 25 local Japanese and international assignees.• Expanded our retail brand presence from 3% national coverage to over 70% in three years through new contractual arrangements with major retailers 7-11, Lawson & Family Mart;• Despite an expanded deployment footprint, drove a >10% reduction in annual operational trade spending;• Led the successful divestment of our vending machine business that resulted in a US$ 85mio annual saving;• Successfully launched over 25 new products over 6 year period that in 2016 culminated in the achievement of a record high corporate market share and operating profit.
  • Philip Morris International
    Project Manager Sales Strategy
    Philip Morris International Sep 2009 - Sep 2010
    Lausanne Area, Switzerland
    Selected as one of ten members globally for a new strategic project group tasked with delivering a major corporate trade strategy reform to address growing trade spend and declining ROI. In this role I relocated to our global head office in Switzerland on a short term assignment and worked across 15 focus markets on the development of a new B2B strategy framework that was rolled out worldwide in 2011.
  • Philip Morris International
    Senior Key Account Manager
    Philip Morris International Jan 2005 - Aug 2009
    Melbourne, Australia
    Over the course of 4 years acted as the lead account manager for major retailers in key channels within Supermarkets (Coles & IGA), Department Stores (Big W), Petrol (Woolworths) and Liquor (Liquorland).• Successfully negotiated new favourable contractual terms with Coles Supermarkets that included performance based terms and the set-up of a new bonded warehouse structure that reduced working capital exposure by 70%;• Managed annual promotional expenditure in excess of USD 30 mio and pioneered a new multi-pack promotional mechanic with a major retailer that improved ROI by 19%;• Proposed and implemented a new category management methodology within a major convenience retailer that led to increased range and a 15% growth of share of shelf.
  • Coca-Cola European Partners
    Account Executive
    Coca-Cola European Partners 2003 - 2004
    London, United Kingdom
    After relocating to the United Kingdom, I joined Coca Cola and was allocated the Central London territory to manage key grocery retailers Safeway, Tesco and Sainsbury’s as well as bannered petrol convenience stores. • Grew share of shelf for impulse lines through negotiation, placement and merchandising of Coca Cola hardware and securing permanent off locations within prepared meals sections; • Successfully achieved volume targets for the major promotional campaigns of UEFA Euro 2004, Coca Cola Christmas and launch of our first bottled water line Dasani.
  • Reebok
    Sales Representative - Qld
    Reebok 2000 - 2002
    Brisbane, Australia
    Following completing my university studies, I joined Reebok Australia and was the Queensland sales representative for the Rockport and Royal Elastics footwear brands. In this role I was solely responsible for the sales performance and brand development of these labels through the management of deployment within national accounts (Myer and David Jones) as well as servicing existing local accounts and leading the sourcing of new business within the region.• Launched the first flagship store for the Rockport brand in Brisbane CBD;• Secured new ranging agreements within a major Queensland sports retailer group.

James W. Education Details

  • Queensland University Of Technology
    Queensland University Of Technology
    Business

Frequently Asked Questions about James W.

What company does James W. work for?

James W. works for Aaco

What is James W.'s role at the current company?

James W.'s current role is General Manager │ Consumer Obsessed │ Brand Builder │ Results Driven │ Internationally Experienced │.

What is James W.'s email address?

James W.'s email address is ja****@****ntl.com

What schools did James W. attend?

James W. attended Queensland University Of Technology.

Who are James W.'s colleagues?

James W.'s colleagues are 王苏成, Trish Connors, Wilson Gibbons, Huan Luyen Bong Da, Laurent Schmidt, Adnan Khan, Aiken Sobrepena.

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