James W. Email & Phone Number

Brisbane, Queensland, Australia

New Zealand

Promoted to lead the New Zealand affiliate and tasked to completely overhaul our business operations as part of the launch of a new strategic business venture. In the role I have lead the set-up of a new B2C omni-channel operation and guided the business through the formation of a new regulatory regime for the industry. I have full accountability for total revenue and operating profit growth targets and leading a growing organization of over 90.•Led organisational redesign which included formation of new business units in digital (web UX/UI, SEO, paid etc.), retail operations, customer care and B2C sales;•Implemented new project based / agile way of working driving high ROI and faster consumer focused deployment;•Consecutive year double digit revenue growth supported by significant portfolio improvements and growth in emerging segments •Achieved national Top Employer certification in 2019, one of only 3 organizations in NZ to be awarded that year;•Selected as global lead affiliate for a new strategic product launch in 2020.

Hong Kong

Promoted to lead a newly formed team responsible for accelerating the roll out across Asia of our new reduced risk product portfolio. In this role I acted as a key link between our global functions and the local affiliates and supported our launch preparation in in key markets across Asia.• Built new full service regional team encompassing digital, business development and marketing and communications;• Successfully launched in two additional markets, both of which have surpassed 5% share of total industry in first year of launch; • Led regional new business development and successfully partnered with leading cruise line operator for commercialization of our new products;• Set up regional customer service infrastructure for our regional duty free operation.

Tokyo, Japan

Promoted to lead the development of corporate commercialisation strategy and planning of downstream execution for all brand and trade activities within Japan, PMI’s largest market globally. In this role I acted as the key link between our sales and marketing functions to ensure annual volume, share and operating profit targets were achieved. In this role I provided governance on strategic long range planning, led large cross functional multi-million dollar projects through a team comprising of 25 local Japanese and international assignees.• Expanded our retail brand presence from 3% national coverage to over 70% in three years through new contractual arrangements with major retailers 7-11, Lawson & Family Mart;• Despite an expanded deployment footprint, drove a >10% reduction in annual operational trade spending;• Led the successful divestment of our vending machine business that resulted in a US$ 85mio annual saving;• Successfully launched over 25 new products over 6 year period that in 2016 culminated in the achievement of a record high corporate market share and operating profit.

Lausanne Area, Switzerland

Selected as one of ten members globally for a new strategic project group tasked with delivering a major corporate trade strategy reform to address growing trade spend and declining ROI. In this role I relocated to our global head office in Switzerland on a short term assignment and worked across 15 focus markets on the development of a new B2B strategy framework that was rolled out worldwide in 2011.

Melbourne, Australia

Over the course of 4 years acted as the lead account manager for major retailers in key channels within Supermarkets (Coles & IGA), Department Stores (Big W), Petrol (Woolworths) and Liquor (Liquorland).• Successfully negotiated new favourable contractual terms with Coles Supermarkets that included performance based terms and the set-up of a new bonded warehouse structure that reduced working capital exposure by 70%;• Managed annual promotional expenditure in excess of USD 30 mio and pioneered a new multi-pack promotional mechanic with a major retailer that improved ROI by 19%;• Proposed and implemented a new category management methodology within a major convenience retailer that led to increased range and a 15% growth of share of shelf.

London, United Kingdom

After relocating to the United Kingdom, I joined Coca Cola and was allocated the Central London territory to manage key grocery retailers Safeway, Tesco and Sainsbury’s as well as bannered petrol convenience stores. • Grew share of shelf for impulse lines through negotiation, placement and merchandising of Coca Cola hardware and securing permanent off locations within prepared meals sections; • Successfully achieved volume targets for the major promotional campaigns of UEFA Euro 2004, Coca Cola Christmas and launch of our first bottled water line Dasani.

Brisbane, Australia

Following completing my university studies, I joined Reebok Australia and was the Queensland sales representative for the Rockport and Royal Elastics footwear brands. In this role I was solely responsible for the sales performance and brand development of these labels through the management of deployment within national accounts (Myer and David Jones) as well as servicing existing local accounts and leading the sourcing of new business within the region.• Launched the first flagship store for the Rockport brand in Brisbane CBD;• Secured new ranging agreements within a major Queensland sports retailer group.