www.choicebrands.co.uk• Spearhead the design, sourcing, negotiation, importing, accounts, sales and marketing for in-house watch brands• Responsible for staffing and leading a team of agents across the UK and Ireland, and National Account Manager for multiples • Toff London Watches: Manage a bespoke brand offering unique watches with small MOQs, fast turnaround, quick delivery, flexibility and high-quality• Thomas Tompion Watches: Responsible for the automatic range of wristwatches, mainly sold direct to end-user customers• Krug-Baumen Watches: Oversee a brand with a 20+ year heritage, featuring diamond dials at affordable prices

• Oversaw start-up operations and managed business aspects of the company. Primary duties included reviewing, implementing operational procedures and managing company finances• Advanced brands via sales and marketing, including photoshoots and social media• Evolved the business from predominantly B2B to B2C by developing individual websites• Responsible for stock management and allocation

• UK Head of Operations for multiple brands of watches, jewellery and accessories, focusing on national accounts• Projects included the set-up of returns, warranties and repairs

• Introduced Jacob Jenson watches into the UK• From 2013-2014, consultant to Ebling Feres

• Oversaw end-to-end operations, maintaining high standards for the Klaus Kobec brand• Produced the full range Christmas brochure and managed stock levels across three locations• Negotiated rents for high-end hotel cabinets in and around central London• Purchased advertising space and directed advertising campaigns• Other responsibilities included HR, staff training and customer service.Merlin's Underwater Fashion Freaks:• Successfully set-up and designed new brand of watches from concept to customer• Engaged advertising and PR agencies for effective brand promotion• Designed new brand e-commerce websiteFirst-Referrals Ltd:• A new Company set up to facilitate DMSs move from a stock-based company to a service industry by converting part of the business to a sales advertising floor selling media space and referrals in the UK and Europe

• Headhunted for my expertise in starting up companies and organisational skills• Ran office; accounts, payments, ordering technical and office supplies• Sourced new traders, whether established or graduates, to take the company forward

• Sold advertising into established publications• Used supplied leads and generated own leads• Distributed publications to hospitals, banks and hotels• Customer service follow-up after delivery of publications

• Responsible for import, export and distribution of fresh produce throughout the UK and Europe• Maintained stock at multiple locations and reported directly to the MD with weekly stock reports and programmes• Negotiated prices and terms of delivery for sales of produce to supermarkets • Negotiated improved prices with haulage companies, ports and warehouses• Projects included setting up new lines of imported fresh produce, sourcing, procurement, terms and introducing produce into supermarkets

September 1999 – September 2001: Polysack Industrias Ltda, BrazilStart-up and Operations Manager - successfully set up new factory in Brazil from scratch including manufacturing, purchasing, sales, stock control, purchasing orders, reports, quality control, maintenance of machines, training and management of a team of 30 employees1990 – 1999: Polysack Plastic Industries (R.A.C.S) Ltd, IsraelHeld a variety of positions within the company, starting as a trainee in the technical knitting department, gaining experience and knowledge. From trainee to Shift Manager, Technician (6 weeks course in Germany), then Department Manager where I was part of a team that gained certification of ISO 9002. Then promoted to the R&D department where I focused on purchasing new machines and developing new products, with a mandate to improve after-sales contact with customers.