A product that encourages pregnant couples to have conversations that count, with credible information to support them, whilst they have headspace.

Supporting some of the worlds most ambitious entrepreneurs to think big, start small and move quickly.

Brand development, logo design, website UI

Copywriting, Web UI, Logo Design.Strategic consulting, including social media and sales strategy development

• Developed and implemented the first online CRM marketing tool for LifeScan Canada. • Launched the first email communication streams for both acquisition and retention purposes. • Gained traction for a new product launch through the development of an online contest survey that simultaneously increased the customer database for future CRM communications.• Pivotal involvement in the first redesign, build and launch of the LifeScan website as the first step toward social media integration into the marketing strategy. • Competitive Intelligence – collected, tracked and analysed other brands’ Self Monitoring Blood Glucose (SMBG) materials to enable more informed decisions on development of copy for future marketing collateral.• Copywriter for elements of the website and CRM materials.• Redeveloped and rebranded the OneTouch “Youth Pack” to achieve greater market share in young newly diagnosed type one diabetics.• Produce booth creative for the Canadian Diabetes Association (CDA) Conference and the Conseil Professionnel de Diabete Quebec (CPDQ) Conference.• Assessed the Marketing Materials Management process, redesigned the ordering form, reeducated the marketing and sales team on the process, which increased efficiency and reduced margin for error.• Purchased and developed promotional marketing materials for use in sales at retail and professional level as well as conferences and events – sourced promotional items that saved the company $20,000 and developed this further to increase use of the promotional device by 50%.• Produced flyer advertisements (English, French and Bilingual) for all accounts across Canada.• Complete artwork adaptations on existing detail aids, sell sheets, logbooks and other retail based marketing material.• Update Marketing Intranet to enhance interdepartmental communication.

• Development of a Social Media strategy for marketing initiatives and advising professional and academic staff on best practice.• Design of a web structure that supports a content heavy site – applied to the Postgraduate website and homepages for all Schools within the Faculty.• Review and provision of advice on web information design and architecture to the Faculty marketing team.• Development of the Marketing, Communications and Events plan for the School in response to the strategic plan developed by Faculty and University Management.• Conceptualizing and development of an innovative solution to ensure ‘cut-through’ to the undergraduate market, with a clear, online communication strategy I named ‘the Careers Matrix’.• Researching and securing advertising space and developing unique copy;• Coordination of events ranging from 10 – 500 attendees• Promotion of PSI research and achievements to the media, including direct media contact and liaison with the Monash University Media Office;