I led a team of business development and demand generation professionals in driving a steady flow of high quality leads through digital marketing, events, webinars, and marketing campaigns.

I was responsible for creating a repeatable, scalable GTM strategy to increase revenue. I worked collaboratively with the vertical sales teams, industry markets, partners, and marketing to drive sales engagement, reduce sales cycles, and deliver maxim ROI.

I was responsible for leading and implementing the demand generation marketing strategy for outbound sales and lead generation programs. I leveraged paid and non-paid channels for targeted lead generation and nurturing activities that educated, created urgency, drove sales engagement, reduced sales cycles, and deliverd maximum ROI.

I was responsible for managing a sales development team of up to 12 representatives at any given time. I led the recruiting, hiring, and training of all SDRs brought onboard. I also leveraged marketing automation and sales enablement platforms for sophisticated lead nurturing and sales insights to reduce sales cycles, improve funnel conversion rates and deliver maximum ROI.

I created a scalable SDR process to train, develop, and mentor new hires while carrying a full quota.

I established the first sales development role where I focused on lead qualification which allowed account executives to focus on closing deals.

Founded in 1999, Elite Development Program Soccer (EDP) is one of the largest organizers of youth soccer leagues and tournaments in the U.S.I organized over 20 tournaments a year with more than 170,000 players competing in tournaments annually.