As a Consultant I play a crucial role in helping customers derive valuable insights from their data to make informed business decisions. My key responsibilities and activities include, Data Analysis and Interpretation, analysing large datasets to identify trends, patterns, and correlations. Interpreting data and presenting meaningful insights to support decision-making. Data Visualisation: Creating visual representations of data using tools like charts, graphs, and dashboards. Making complex data accessible and understandable for non-technical stakeholders. Developing and implementing business intelligence solutions to enhance data-driven decision-making. Collaborating with stakeholders to understand business requirements and translating them into actionable insights. Designing and implementing data models that help organise and structure data for analysis, ensuring data integrity and accuracy in models to produce reliable insights, Recommendations and Strategy, providing strategic recommendations based on data analysis to improve business processes and outcomes. Collaborating with cross-functional teams to implement data-driven strategies. Data Quality Assurance: Assessing and ensuring the quality of data used for analysis. Implementing processes and measures to address data quality issues, engaging with clients to understand their business goals and challenges. Communicating findings and insights in a clear and understandable manner. Staying updated on the latest data analysis tools, techniques, and technologies. Identifying and addressing data-related challenges and obstacles. Developing innovative solutions to complex data problems and Continuous Learning and keeping up with industry trends and advancements in data analysis and business intelligence. Actively seeking opportunities for professional personal development and skill enhancement.

The business was designed on a part time bases, but now growing at a rapid rate and building a fantatisic customer base in the north west and recently Selfridges London.We have been awarded this year highly commended new business of year and listed as company/product to watch in 2015. http://startups.co.uk/product-idea-love-cheesecakes/ I love design new flavours, help produce, arrange sales meeting, design marketing campaigns and building a brand which I hope over time will soon be on the high streets and wholesalers in the north west.Have a look at www.lovecheesecakes.co.uk if your feeling hungryYou can watch our video:http://vimeo.com/106229661

As Market Intelligence Manager, I provide data and insight across various publications, Sales Leads with Propensity modelling, Best Practise Guides for Data Quality and Social Media Reporting, Local and National Survey Results and benchmarking identifying stories within data and presenting to the editorial team such as the “State of British Farming Survey” which was featured on Sky News, BBC Midland and BBC Staffordshire. I’m also responsible for reporting and have introduced new reporting tools into the business Power BI, DOMO and Credit Safe; including Social Media and Campaign reporting for the Insight team whose clients include such companies as Natwest, HSBC, Morrisons and some of the largest Agricultural companies in Europe this could be new Product Promote / Service or Brand Awareness and i produce all evidence and performance during the campaigns duration. Insight for the company included Customer Surveys Analysis; forecasting and mapping the UK Agriculture structure and using a new survey tool from “Map of Agriculture” we look at publication customer demographics and what emerging trends are coming from UK Agriculture.

Originally employed in January 2017 as a Business Analyst promoted within 6 months to Manager to run the Business Analyst team of 9 Analysts, we create business solutions using an analytical approach across the council from School, Adult and Children’s Social Care and supporting our Safe-guarding partners. My position also included developing new business partners or government funded programmes that required a strategic reporting and guidance to develop, test and deploy an appropriate reporting solution. As Intelligence Lead I contribute and attend various boards across the council from Blackpool School Improvement Board, Adult and Children Social Care Performance Board, Children’s Special Educational Needs Operational Board, North West, School Population Forecasting Board and the Local North West Government Analytical Group included chairing and presenting School performance results. Reviewing new software and new analytic techniques approaches that the council have never used before I’m now tasks with sourcing new software and creating a total solution packaging across the council and a service that can be offered to other local councils who have little or no Business intelligence resources.

Allianz Insurance is one of the largest general insurers in the UK. Premierline Direct is a wholly owned subsidiary of Allianz Insurance, located in Lancaster. Premierline provides commercial insurance direct to SMEs across the UK.Premierline Direct has recently outlined a 5 year strategy. A key part of the strategy involves re defining the target market and the acquisition strategy. Attitudinal customer research carried out in 2012 identified 2 distinct types of client, both of which demonstrate different buying behaviours and we expect them to deliver a different ROI. As a senior consultant my role is to implement, support and measure this strategy across Marketing and Operations.

Providing analysis on a wide range of projects from customer segmentation, “What good looks like”, business improvements, campaign analysis, big picture reporting and creating performance tracking reporting on key media channels, reporting to the Marketing Director I’m responsible of all reporting and analysis on all marketing activity from website (Google Analytics) and operation planning.

Working with senior management across the business, my role centred on identifying and sharing market intelligence to provide early visibility of market trends, competitive products, business threats and new market opportunities. This work informed business analysis and decision-making for ongoing business forecasting.Data intelligence included project work for KPMG, company profiling, using various data sets from internal and external sources and combining the data to create unique sales tools to identify underperformance, opportunity, threats and benchmarking. All UK sales key performance reports designed and built by the data intelligence team, whilst local projects included depot analysis and profiling, working side by side with the sales team on these projects delivered record results and saw an uplift in revenue at the depot within 6 weeks.Utilising Excel, Faststat, Imarketer and Mappoint to provide analysis which links multiple inputs in support of the decision-making process, reporting awareness and evaluation of changes in brand positioning, customer segmentation, market trends, and future development plans. Additional responsibilities included: managing over 40 suppliers, partners and agencies to link market intelligence with project-specific research as required to meet the future needs of the business.

Responsibilities include the equity assessment of the 150,000+ fleet on a monthly basis, with a quarterly review and adjustment of all Residual Values for the Business.Appraisal and setting for all new vehicle residual values which includes representing the company at new vehicle launches.Developing new software critical to the business this included a powerful pricing tool for key company decision makers. Regular and intensive reviews of the systems pricing parameters such as depreciation tables, excess mileage rates and relief vehicle budgetsProvision of information to business partners within the industry. Providing, monitoring and analysis market data on residual value trends for cars.