Manage digital marketing initiatives and budgets, website platforms and performance, and marketing automation integration. Execute marketing strategy while maintaining governance, communication, and cross-departmental alignment with internal delivery teams: client services, data technology, and software engineers. Create project plans and standard operating procedures (SOPs) for digital marketing initiatives.Oversee daily management of digital touchpoints, including social networking, landing pages, and mobile. Maintain SEO, site analytics, metrics, ad hoc campaign reporting, and AdWords programs. Support internal digital base projects including data maintenance and cleaning, lead scoring, and auditing of existing systems. Present recommendations to optimize user experiences across digital ecosystem.