James Baldi is a graduate of Parsons School of Design and a New York-based Creative Director with more than 15 years experience in branding and advertising. His passion is for conceptual design; creativity with purpose. In action, he creates campaigns which leverage the power of a simple idea, reinvented for a modern audience. His experience runs the gamut from employment at award-winning agencies to owning his own full service shop. In 2000, as a Creative Director at Deutsch, Inc., James worked with the best and it was there he honed his belief that specific design choices, based in truth are the anchors to a powerful campaign. Clients included Tylenol, Pier 1, Mitchum and Ikea.He is currently one of the founders of Noon Studio, a boutique Design Studio located in downtown NYC. Noon is a boutique studio dedicated to crafting lifestyle brands that are charismatic, culturally relevant, and one-of-a-kind. NOON specializes in creating premium brands for a diverse collection of visionaries,including developers, entrepreneurs, hoteliers, architects and lifestyle brands. James brings with him a unique design perspective and experience mentoring and inspiring teams of creatives. He strives to always find the truth in the brand and create campaigns that are bold, simple, impactful and lingering.