James Baldwin personal email
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Senior Growth and Product Leader with over 15 years in digital leadership roles and repeated success driving mass adoption of mobile D2C products. Strategic and Tactical across the stack including Omni-Channel Global Performance Marketing, Social Media Marketing, Earned Media, video and display networks, Influencer Marketing, SEM, Product-led Growth and Viral Looping, cohort analysis, ASO, LTV & ROAS analysis to deliver ROI positive acquisition, automated Customer Journeys, ad creation, project management, mar-tech implementation, AB testing, SEO, video & television marketing for acquisition in early/mid-stage environments. Leader of digital teams including UX, UA, iOS and Android Product Development, PR & strategy. Extensive content creation background for games, mobile, online, video, feature film, publishing, and TV. Proven executor with customer empathy, a passion for elegant design and a data driven approach that successfully stands up innovative products and brings them to market quickly.GO TO MARKET EXECUTIONSpecialist in Go to Market strategy & execution resulting in exponential growth. - Positioning and communication of brand & product story and it’s successful translation into Earned Media- Effective & efficient Acquisition strategy, execution & refinement to meet ROI objectives- Relevant, engaging customer outreach & optimization to determine when and when not to communicate with customers- Developing a successful product voice, refining it, and making it channel-agnosticResults:- Multiple products brought to market, achieving mass adoption in months not years- Successful positioning & messaging to communicate product value and overcome consumer reluctance - Earned Media campaigns earning national coverage- Customer care & feeding strategy and execution resulting in D90 buyer retention over 50%- Effective management of multimillion dollar ad campaigns resulting in more than 9M app downloads & ROI positive acquisitionPRODUCT & UIIOS & Android Product leadership to launch top rated Mido Lotto app (4.8 App Store rating, over 10,000 five star reviews), exceptional retention, NPS score over 70. UI & funnel refinements to improve onboarding conversions more than 35%.Co-founded Celebrity Phone Call, a mobile marketing company creating interactive messaging to drive turnout & traffic for the entertainment industry. Clients include Fox and Universal.Voice User Interface Design. UI design for Hey Anita, directed the original UI design team. (Acquired by Verizon.)
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Chief Growth OfficerBrightcanary Aug 2023 - PresentSeattle, Washington, UsDriving Growth across the stack for BrightCanary. The BrightCanary iOS app offers parents better device monitoring in the places their children are facing the greatest risk. Built by parents with a background in technology and aligned with best parenting practices, BrightCanary empowers parents with the supervision and guidance they need to keep their kids safe online. -
Growth And Acquisition Marketing - Product DevelopmentLight Masons Marketing 2012 - PresentGrowth specialist for global acquisition, international content marketing, and performance marketing across social, video, search and display networks, SPMD partners, and emerging channels. Analytics, ROAS and LTV for ROI positive acquisition, campaign design, Influencer marketing, PPC, project management, budgeting, SEO, social media, email marketing, mobile messaging, strategy and production of content marketing, influencer marketing, and video for mobile, online and Linear TV to web/mobile acquisition for gaming and entertainment industry. • Responsible for over 10M app downloads since 2015. • Social Media campaigns and organic messaging, earned and influencer campaigns• Content Marketing – including Sony’s successful launch of The Last of Us on HBO• Video/TV buying, strategy and ad production for customer acquisition -
Head Of Growth And Acquisition - Co-FounderLottery Now / Mido Lotto Oct 2019 - Dec 2022San Francisco, UsDriving Growth and funnel optimization. Including Social Media Marketing, Viral Looping, UX, UI, measurement stack, analysis, Customer Lifecycle Journeys, iOS and Android project management, strategy and execution of digital, TV and out of home acquisition.Developed and launched Mido Lotto, a top rated web and mobile app in the heavily regulated Lottery Space that legally sells lottery tickets to age and geo-verified players.Some highlights:• 4.8 IOS App Store rating with over 30,000 five star reviews• D120 Retention well over 50%• Developed platform’s viral loop mechanism with former head of growth for Facebook and Uber. -
Growth And Product LeadMido Play Inc. May 2018 - Oct 2019Leading Growth and revenue optimization. Including Digital Acquisition, Viral Looping, UX, UI, funnel optimization, measurement stack, analysis, iOS and Android project management, strategy and sourcing of both digital and out of home acquisition.
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User Acquisition Marketing Manager - Mobile And OnlineSulake 2010 - 2012Helsinki, Fi, FiMobile User Acquisition, online user acquisition, and Mobile Products for Habbo.com - an online virtual world for teenagers that grew to more than 15 million unique users a month in more than 150 countries during my tenure. Focus on performance marketing, LTV analysis for positive ROI acquisition, strategic partnerships and teen-centric marketing through social media, online, mobile, and offline channels, as well as mobile development and effective marketing across platforms. Expertise in Social and Mobile Acquisitions. -
Co-Founder Product And Marketing LeadJims Post 2006 - 2010Digital Marketing lead and strategy. Project management of site development and Facebook integration. JimsPost enabled creators, teachers, and anyone with valuable information to self publish and then sell direct from their website, blog, Facebook or Twitter pages. Web2Livingroom alternative to iTunes, allowing anyone to go direct to their audience with turnkey digital delivery and electronic sell-through on an open App Store/ iTunes like platform. -
Producer/WriterPixar, Sony, Hbo, And Others 2003 - 2006Wrote and designed games and content for Pixar, Disney, Mindscape, & Sulake. Many were designed to cross platforms. Screenwriter Sony Pictures, HBO, and numerous others. Titles include: Pixar’s highly successful Toy Story activity center, screenwriter on "Giants" for Columbia Pictures based an original pitch, created and developed "Baker’s Beach" with Mel Brooks for HBO, wrote and helped produce "The Face" an award winning short film, wrote "Sky Catching" Young Adult book series.
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Voice User Interface Designer / Product LeaderHeyanita Inc. 2000 - 2003UsVoice User Interface Design Specialist developing solutions that integrate phone and web platforms through a variety of innovative phone messaging products and Voice User Interfaces. Developed the UI design for Hey Anita, and directed the original UI design team. (Hey Anita was acquired by Verizon.)Co-founded Celebrity Phone Call, a mobile marketing company that creates interactive messaging to generate greater turnout and website traffic for the sports and entertainment industries. Messages effectively engage young consumers in increasingly noisy media environments. Fox and Universal are among our clients.
James Baldwin Skills
James Baldwin Education Details
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Uc Santa Barbara
Frequently Asked Questions about James Baldwin
What company does James Baldwin work for?
James Baldwin works for Brightcanary
What is James Baldwin's role at the current company?
James Baldwin's current role is Chief Growth Officer.
What is James Baldwin's email address?
James Baldwin's email address is ar****@****ail.com
What schools did James Baldwin attend?
James Baldwin attended Uc Santa Barbara.
What skills is James Baldwin known for?
James Baldwin has skills like Mobile Games, Online Marketing, Social Media, Mobile Marketing, Mobile, Entertainment, Mobile Applications, Online Advertising, Digital Marketing, Viral Marketing, Social Games, Sem.
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