James Baylis Email & Phone Number

Australia

Queensland, Australia

Australia

Queensland, Australia

Queensland, Australia

Sydney, Australia

Melbourne IT SMB helps small and medium sized businesses to build and grow their online presence. Services include domain name registration, email and office applications, web hosting and Managed Web Design, Social Media and Search Marketing.I head up the SMB Marketing function of 15 with full P&L responsibility and direct accountability for Ecommerce revenue as well as demand generation for the sales team. My mission is to transform the end-to-end Customer Relationship… Show more Melbourne IT SMB helps small and medium sized businesses to build and grow their online presence. Services include domain name registration, email and office applications, web hosting and Managed Web Design, Social Media and Search Marketing.I head up the SMB Marketing function of 15 with full P&L responsibility and direct accountability for Ecommerce revenue as well as demand generation for the sales team. My mission is to transform the end-to-end Customer Relationship lifecycle to drive superior mutual value exchange and a sustainable competitive advantage. To achieve this, I am focused on:• Developing and overseeing the execution of the SMB Marketing Vision and Plan with a continuous cycle of refinement and improvement • Configuring the marketing team structure and resourcing model appropriately to deliver to plans • Managing the SMB Marketing P&L • Building, coaching and leading my team for optimal performance and sense of purpose• Ensuring we have a synergistic, integrated channel strategy including Search, Paid Media, Social Media, Website & Cart Optimisation and Marketing Automation programs. • Embedding appropriate frameworks, practices and capabilities into the business including Voice of Customer, Segmentation and Data Driven Marketing, Value Promise and Delivery (Journey) Mapping.• Rolling up my sleeves where needed to get stuff done and clear blockers raised by the team • Developing an integrated marketing infrastructure including Salesforce CRM, Marketo and Ecommerce Platforms• Monitoring and evaluating marketing performance against success metrics to demonstrate and improve ROI, identify exceptions to manage and embed a learning culture Show less

Sydney, Australia

Built and led a team of 7 direct reports to deliver integrated SEO/M, Content, Social and Inbound Media, eCommerce/CRO and Marketing Automation programs.

Sydney, Australia

Reporting to the VP of Global Marketing and Regional General Manager, I had overall responsibility for developing and implementing strategic marketing initiatives to generate sales qualified opportunities and brand differentiation for the Oceania region. Recruited and lead the Oceania Sales Development Representative channel and coordinated other global marketing team members (E-marketing, CRM and Design Studio) to deliver the regional marketing program. Responsible for day to day direction of… Show more Reporting to the VP of Global Marketing and Regional General Manager, I had overall responsibility for developing and implementing strategic marketing initiatives to generate sales qualified opportunities and brand differentiation for the Oceania region. Recruited and lead the Oceania Sales Development Representative channel and coordinated other global marketing team members (E-marketing, CRM and Design Studio) to deliver the regional marketing program. Responsible for day to day direction of strategic marketing programs integrating eDM (Marketo), market and voice of customer research, content development, tender and proposals, CRM (Salesforce), web (inc. SEO/PPC), social media, telemarketing, events and PR. Show less

Australia

• Overall P&L responsibility for managing a portfolio of product categories (Printers, Labels & Software, Security and Manual Handling) across multiple channels • Objective of the role was to grow category revenue and gross margin through effective product, market development and channel partner programs and ongoing management of all elements of the marketing mix.• Day to day activities included project managing all elements of new product development and life cycle stages, devising and… Show more • Overall P&L responsibility for managing a portfolio of product categories (Printers, Labels & Software, Security and Manual Handling) across multiple channels • Objective of the role was to grow category revenue and gross margin through effective product, market development and channel partner programs and ongoing management of all elements of the marketing mix.• Day to day activities included project managing all elements of new product development and life cycle stages, devising and executing marketing communication activities, providing technical expertise and training to channel partners and sales teams and category performance monitoring and evaluation.• Worked closely with other overseas Brady contacts in Product Management and R&D to feed into global strategies and ensure local Australian market needs were incorporated. Show less

• Lead responsibility for the international marketing communications function including developing and controlling the strategy and budget, coordinating the marketing team (2 direct reports) and agencies and day to day management of all marketing mix elements. • Championed introduction of several key strategic developments including a re-branding program, eCommerce website, integrated CRM and E-marketing system and demand generation process mapping across all business functions.

Ystrad Mynach, Caerphilly, United Kingdom

Bachelor Of Science (Bsc), Business Administration And Management, General

Inbound Marketing Certification