Strategic Planning & Execution: Lead strategic marketing initiatives with cross-functional teams, setting project objectives, budgets, and timelines. Proactively manage risks and strengthen stakeholder relationships to drive business growth.Brand Image: Enhance brand image by overseeing content creation and ensuring consistent representation across all mediums. Develop compelling messaging to maintain a strong brand presence.Market Trends & Research: Use data-driven strategies for informed decision-making and marketing effectiveness. Conduct competitive research, analyze data, and adjust strategies to stay ahead of market trends.Campaign Development & Management: Develop and manage impactful campaigns. Identify target audiences, craft compelling messaging, select media channels, and track ROI to achieve campaign success.Team Leadership & Development: Build and motivate high-performing teams. Foster collaboration, set clear goals, conduct performance reviews, and develop growth plans to promote creativity and continuous learning.Fundraising: Lead marketing campaigns for marquee events, securing sponsors and driving growth through strategic planning and execution of fundraising initiatives.

Project Management: Managed project lead for on property-marketing tasks such as redesigning Planet Hollywood’s overhead directional signage throughout casino and property, front desk inserts for guest check-in among many collateral needs throughout the hotel. Provided feedback and creative direction of property signage for studio as well as updates to senior leadership for timeline and expense. Hospitality Marketing: Created property marketing signage ranging from key packets for guest check-in to in-room television advertisements for guests. Collaborated with diverse departments within the hotels for any marketing needs within their departments.Sourcing: Worked with outside print vendors on quotes and timelines for on-property items including duratrans, wraps and posters. Submitted purchase orders for approved quotes.Activations & Events: Worked with Special Events and F&B teams to create marketing material for large scale property activations such as New Year’s Eve, Super Bowl and March Madness. Simultaneously worked with outside print vendors for a multitude of needs. Corporate Sponsorships: Assisted in creating marketing assets for the Las Vegas Golden Knights and L.A. Dodgers partnerships. Created and developed promotional materials for VGK Home Games and in-market broadcasted games. Collaborated with Brand Marketing & Sponsorship Teams to create advertisements for in-stadium advertisements.Adobe Creative Suite: Utilized Adobe Photoshop and InDesign to create, modify and resize artwork for marketing materials. Projects included entertainment VIP Meet & Greet posters, operational signage & decorative wall wraps.

Media Planning: Worked with property stakeholders and media vendors creating comprehensive media campaign strategies. Communicated campaign goals with stakeholders, executed effective campaigns based on overall KPIs. Utilized OOH, digital, social media and radio for campaigns based on budget, timeframe and KPI.Reporting: Created recap decks for stakeholders, defining campaign results, recommendations for future optimizations and numerous media channels and creatives that performed during the campaign. Reported media analysis with recommendations for campaign optimizations, including: cutting or increasing spend, shift of strategy or adjustment of vendors for specific tactics.Paid Social Campaigns: Utilized Facebook and Instagram, while working with Organic Social Team, to create paid social campaigns and boosts. Goals included improved engagement, video views or website clicks. Applied diverse data sets and audience lists for social campaigns to ensure effective consumer interaction. Media Traffic: Produced creative grids and timelines for stakeholders on asset sizes and deadlines for campaigns. Managed creative trafficking for all marketing materials such as revenue and campaign effectiveness. Billing: Updated accounting flowcharts with media spends on various campaigns to ensure budgets are maintained and no discrepancies between accounting department and media vendor invoices.

Effectively manage multi-million dollar media buys for print, digital and outdoor billboard advertising purchases from top clients such as MGM International Resorts, Hard Rock Hotel & Casino & Hakkasan Group. Oversee and implement schedules for all deliverables guaranteed in media purchases.• Print Media: Work directly with clients communicating correct specifications and deadlines for all print advertisements in Vegas Seven, Vegas Rated, USA Sevens Rugby Program, Hard Rock Hotel Magazine and Crystals Magazine. • Billboards: Create and oversee current billing and production schedule for partnership with 7 digital billboards. Work directly with account executive and accounting department on monthly billing and trafficking. • Online/Web Marketing: Manage all added value and web promotions. Deliver proper specifications and material deadlines to ensure all deliverables are fulfilled. Utilize Google DoubleClick and Analytics to ensure impressions and clicks are delivered base off of contracts. Oversee all web banners on VegasSeven.com, DTLV.com & RunRebs.com. Create reports for account executives to send to clients on their current and previous campaigns.• E-Mail Marketing: Manage Vegas Seven’s weekly online email blast and banner placement. Work directly with Web Manager and Account Executives to guarantee all web banners are properly positioned and link them to the correct URL site. • Life is Beautiful: Work with Life is Beautiful team on getting advertisements and marketing materials in Vegas Seven and web sites. Send recap reports to Life is Beautiful team on deliverables for previous years. Work with sponsors of the festival in getting advertisements place in print and digital assets. • Graphic Design: Use Adobe CS6 to resize any ads for clients that do not have a marketing or media agency representing them. Work directly with clients and the Graphic Design Department for any adjustments needed on the advertisement.