James Bentley Email and Phone Number
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I lead AI strategy at Awin, working with teams across our organization to advance research and development in artificial intelligence and machine learning for internal and external customer use cases. In doing so key projects and initiatives include:- Product and solution R&D- Formation and leadership of AI Task forces and Squads- AI feature and use case definition- Initiative budgeting and success measurement- Contribution to Axel Springer Group AI leadership Initiatives and working groups- Acquisition and investment strategy - Expansion and adoption of AI tools and best practice with internal teams - AI regulation and compliance definition- UK AI community participant attending meet-ups and industry events----I am also an active AI subject matter speaker, where I seek to bridge the technical dimensions of AI with everyday opportunities for individuals and businesses, recent events include:The Generative AI Revolution (Year Two) - Speaker and panel host, Awin ThinkTank Berlin, June 2024The Generative AI Revolution (Year Two) - Speaker and panel host, Awin ThinkTank London, May 2024Leveraging LLM (GenAI) versus Tailoring Custom AI Models- Panellist, Axel Springer TechCon Berlin, April 2024AI and the Partnerships Channel - Affiliate Huddle UK, April 2024Zero to Code - How AI Taught Me To Code with Python - AI Camp, March 2024 London (recording available here: https://youtu.be/lD3o36sliy4?si=ZV0aD381Fk7AOX9x&t=227 )----AI Personal Projects:I am also an active builder of AI prototypes with experience hands-on experience of RAG, agentic systems, multi-modal applications, vector databases, function calling, fine tuning and time-series forecasting. Example GenAI projects:*Amazon Chronos T5 small forecasting app: https://huggingface.co/spaces/JamesBentley/Amazon_Chronos_Forecasting_App*My AI podcast generator, the underlying system for this converts AI Research papers into short audio summaries (I haven't made the code for this public yet as it is still in development): https://podcasts.apple.com/gb/podcast/new-paradigm-ai-research-summaries/id1737607215
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Uk Strategy DirectorAwin Global Apr 2019 - Present -
Head Of Client Services, Adobe Advertising CloudAdobe Nov 2012 - Dec 2018LondonI lead UK client servicing teams and strategic engagements across Adobe Advertising solutions, including:Algorithmic SEMBiddable and Organic SocialProgrammatic Display and VideoData Management PlatformsDynamic Content Optimization -
Account DirectorAffiliate Window Jun 2009 - Oct 2012LondonKey Responsibilities: • Managing two teams (fourteen employees in total) of account managers, account executives and administrative assistants which collectively serviced over 50 key client affiliate programs.• Recruitment, staff development and team budgeting.• Achieving team and departmental KPI targets.Achievements: • Winning 2011 A4U Industry award for ‘Best Telecommunications Programme’, highly commended as ‘Best Managed Affiliate Programme’.
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Key Account ManagerAffiliate Window Feb 2007 - Sep 2008Ranked fourteenth in The Sunday Times Microsoft Tech Track 100, and eighth in the Deloitte Fast 50, Affiliate Window is one of the UK's largest and most successful online marketing networks. As a Key Account Manager I was directly responsible for consulting blue chip UK companies and leading non-profit organisations on their internet marketing strategies. Key Responsibilities:Advising clients on all aspects of their online marketing strategies including; search engine optimisation, search engine marketing, social marketing, web-video marketing and email marketing. Advising clients on sector developments and new internet technologies.Negotiating advertising rates and contractual terms.Organising strategy meetings and events for clients.Compiling analysis reports on CPM, CPC, CPA and lead generation campaigns. In addition to this, I was also required to produce reports employing a wide variety of other e-commerce metrics. Key Achievements:Consistently increasing Woolworths Affiliate channel sales revenues by approximately 30% month on month from February 2008 to June 2008 and then maintaining the elevated levels of sales achieved from July to September 2008. In May 2008 the Woolworths Affiliate Programme was also nominated for an A4U Award.Consistently driving 25 - 35% of all online sales for Zavvi via affiliate marketing outperforming all other agency online marketing campaigns from January – September 2008Exceeding the total 2008 annual sales target for E.ON campaigns run through Affiliate Window by March 2008. Coordinating promotional placement for my clients on The Sun and Daily Mirror shopping portals and crossover print promotions. Other significant campaigns included advertising partnerships with Virgin Media, Airmiles and Nectar.Presenting to clients at monthly seminars on the subjects of internet marketing technologies, website optimisation and affiliate marketing e-commerce strategies
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Customer Retention CoordinatorHelp Online Services Nov 2005 - Feb 2007As the Customer Retention Department Coordinator at Help-Online Services I co-managed a six-member team for a highly lucrative online gaming services provider. Key Responsibilities:Team management.Developing and implementing email marketing and print media campaigns.Overseeing activities of design teams and in-house developers.Database profiling and management.Statistical analysis of campaigns.Producing company press releases and responding to media queries.Updating website content.Key Achievements:Consistently achieving revenue targets of generating between £2 million to £4 million per month from email newsletter promotional campaigns.Planning and overseeing the development and implementation of a new customer profiling application. The new application provided a more accurate reflection of each customer’s respective value to the company. The application also permitted a more sophisticated segmentation of the customer database for improved promotional targeting. Attending industry legal conferences and producing company strategy documents which resulted in the acquisition of new gaming licenses to permit further expansion into new European markets.
James Bentley Skills
James Bentley Education Details
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International Relations -
Pass -
First Class Degree -
Venture Finance
Frequently Asked Questions about James Bentley
What company does James Bentley work for?
James Bentley works for Awin Global
What is James Bentley's role at the current company?
James Bentley's current role is Director of Artificial Intelligence Strategy @ Awin.com & AI Engineer.
What is James Bentley's email address?
James Bentley's email address is ja****@****dow.com
What is James Bentley's direct phone number?
James Bentley's direct phone number is +140853*****
What schools did James Bentley attend?
James Bentley attended The London School Of Economics And Political Science (Lse), Bpp Law School, Brunel University Of London, Saïd Business School, University Of Oxford.
What skills is James Bentley known for?
James Bentley has skills like E Commerce, Online Marketing, Search Engine Marketing, Digital Marketing, Marketing, Pay Per Click, Strategy, Online Advertising, Affiliate Marketing, Sem, Seo, Ppc.
Who are James Bentley's colleagues?
James Bentley's colleagues are Adriano Riello Pereira, Maylin Burns, Stephen Putt, Thomas Richardson, Eduarda Gueiros, Jennifer Smit, Giulianna C..
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James Bentley
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James Bentley
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