James Besteman Email & Phone Number

Building the world's leading brand-friendly subscriber-based creator platform.

Founder of luxury travel planning company LUXURY & ADVENTURE - www.luxuryandadventure.com

Brooklyn, New York, Us

► Collaborated with senior leadership to become the first employee to assume dual responsibilities as both an Integrated Marketer and Client Partner. Nurtured and grew client accounts while successfully closing sales deals and continuing to develop brand partnerships across VMG.► Leveraged internal data and audience insights to craft creative strategies and brand proposals, up to $1MM each. Specialized in entertainment, finance, tech, and travel. Developed multicultural programs encompassing experiential activations, branded video, editorial, social campaigns, influencer partnerships, and digital ads.

Brooklyn, New York, Us

► Project managed 7+ teams during the creation and development of 200+ brand proposals (≤$3MM each)► Hired, managed and trained associates - tasked with owning the development of all RFPs ≤$250K► Reduced project meetings by 33% and RFP turnaround time by 20% through the automation of administrative tasks, identification of operational inefficiencies and the implementation of improved workflow solutions.

New York, New York , Us

► Conceptualized, project managed, and launched 360º marketing campaigns involving cross-team collaborations of 20+ employees. This included ideating campaign concepts, establishing KPIs, developing briefs, creating project timelines, crafting marketing copy, overseeing asset creation, managing budgets and recapping campaign performance. ► Managed agency relationships and cultivated brand partnerships with industry-leading companies such as Kind Bar, Barry's Bootcamp and Berklee. Collaborated with partners to develop integration opportunities and analyzed ROI.► Managed virtual and in-person events for 50 to 3000 music creators. Oversaw budgets, negotiated sponsorships and analyzed ROI. Trained freelancers, collaborated with A-list talent and implemented targeted event marketing strategies.► Created the end-to-end email journey for marquee event registrants (3K attendees). Built drip campaigns that maximized attendee engagement, strengthened our B2C relationship and increased profits by up-selling event add-ons.► Overhauled event marketing functions and increased our ability to collect data on attendees. This included vetting and onboarding new CRM software, launching an updated event web platform and modernizing on-site payment procedures.► Developed copy for email marketing campaigns focused on member retention and ticket sales. (150K+ subscribers) Performed A/B testing and tracked engagement using KPIs, UTMs, Google Analytics and CRM software. Converted campaign performance data into visually compelling presentations for senior executives.► Managed branded merchandise inventory and design. Improved quality and achieved 18% cost savings while sourcing eco-friendly items for high-profile recipients.► Pioneered ASCAP's first Pride Month initiative and created a highly attended virtual panel profiling non-binary and trans artists.

New York, Ny

► Launched the company's first venture into Facebook Groups – TPG Lounge. The group experienced a rapid growth of 5,000 members within 24 hours and has over 91,000 members today.► Created RFPs and pitch decks for partnerships centered around Points for Peace , the company's non-profit sector.► Developed custom travel content and contributed editorial for www.thepointsguy.com

Us

► Assisted in the production of experiential marketing events for FX, Redken, Old Navy & OUT Magazine. This involved concepting event designs with the Creative Director, maintaining precise budgets and inventory tracking sheets, coordinating run of show, creating VIP influencer guest lists and managing celebrity arrivals.► Vetted and trained freelance location managers for nationwide pop-up events.

► Managed a freelance career that spanned six international markets. Clients Include:-- Adidas-- Amazon-- Barney's-- Belks-- Calvin Klein (Hong Kong)-- Cosmopolitan-- David Yurman (NYC)-- Franco Ferarro-- Nike-- Nordstrom-- Seventeen Magazine-- Sisley (Milan)-- Target-- Tommy Hilfiger (NYC)-- Too Boot New York-- Traveler Magazine (Korea)

Columbus, Oh, Us

► Assisted in scouting and hiring of Store Managers and Associates ► Assisted in the store openings of Ruhel (Tigard, OR) and Hollister Flagship (NYC)► Top 25 team member: Involved in corporate walkthroughs and feedback meetings for both Hollister Flagship (NYC) and Abercrombie Flagship (NYC)