James Boisvert Email and Phone Number

I assist business owners in generating leads that can fuel their investments and take their businesses to the next level by building out buyers personas, content marketing along the buyers journey to educate customers with problems about the possible solutions and the business' product/service to drive qualified leads to the sales team. Afterwards we create a process to automate as much of this process as we can with marketing automation and customer lead funnels.Working as independent internet marketing consultant, helping small businesses go online & reach their potential clients by educating & engaging prospects through social media networks, through blogs & through content creation and publishing.My current responsibilities are:- Creating & handling social media accounts for small businesses.- Formulating social media & internet marketing strategies.- Target market research.- Search engine optimization of websites.- Lead generation through social media.- Website & social media content creation and publishing.

Kapow connects companies with venues to book unique client events online in real-time. Our curated marketplace offers a more efficient way for companies to book events designed to acquire, engage and retain clients. Our suite of online tools covers events from start to finish at no additional cost. Venues fill their space during non-peak hours and drive corporate business while companies focus on building relationships with clients and measuring event success. Love your clients and let us take care of the rest at kapow.com.

Create, manage and optimize online marketing campaigns for universities across the United States and Canada through multiple platforms including Google Paid Search, Google Display, Bing Paid Search, Facebook, LinkedIn and Twitter. Analyze monthly reports, providing direction to increase leads and awareness while focusing on cost per conversion and conversion rates. Develop and execute program quarterly initiatives. Participate in monthly client performance meetings and present online marketing strategies.

Developed, managed and optimized successful pay-per-click marketing campaigns for multiple clients using Google AdWords and Bing Ads. Provided weekly/monthly reporting including campaign analytics and insights. Prepared and refined keyword lists and assisted in creative technical specification requirements and recommendations, with both text and image ads. Administered and evaluated A/B testing with both ad copy and landing pages. Monitored client success on the Google Display Network by researching websites for quality and relevance. Created winning Remarketing campaigns, generating code and providing direction on specific audiences to target.