Web Content Specialist - Art'S Cyclery
San Luis Obispo, California, Us
Sports Warehouse represents a group of specialty sporting good retailers. Companies include Tennis Warehouse, Tennis Warehouse Europe, Tennis Only, Racquetball Warehouse, Total Pickleball, Running Warehouse, Running Warehouse Europe, Art's Cyclery, Tackle Warehouse, Skate Warehouse, Inline Warehouse, Ice Warehouse, Derby Warehouse and Riding Warehouse.Web Content Implementation• Created and managed Art’s Cyclery Learning Center, a valuable digital asset which increased site traffic by 30%, served as a learning resource for cyclists, and drove additional conversions.• Wrote and edited product descriptions throughout the commerce site making sure converting keywords and relevant information was provided.• Actively pitched and saw through the redesign of the product pages, which provided a fresh look to the site, integrated the Learning Center, and increasing ease of purchase.• Established contact with vendors and manufacturers to create downloadable technical documents for bicycles, components, and accessories, making our e-comm site an important knowledge resource for cyclists.• Developed Art’s Cyclery’s “Employee Bike Check” blog feature in July 2013 driving up web search interest for the company by 66%. Art’s Cyclery peaked on Google trends during my first 3 months working in the content team.Search Engine Marketing• Managed thousands of keywords for 120 ad groups within thirteen ad campaigns on Google Adwords. This contributed to doubling impressions and conversions, and saved advertising costs during the course of the next year.Competitive Intelligence• Monitored competitor performance on multiple platforms. I used Alexa to track web rankings and research competitors.Social Media Marketing• Started & managed company’s Instagram account which has over 1,600 followers.• Utilized creative marketing techniques to build email subscriber lists using a combination of Facebook, Twitter, and Instagram social networks.