Following the acquisition by Esschert Design B.V., I’ve come into Fallen Fruits to help oversee and lead the business through the important changes in the immediate term, then looking to implement long term strategies to support the growth of the UK business across all departments.

Overseeing the UK business, I determine and implement the overall UK strategy.Using data and information from the industries we supply and support, I work with all depts. to stay on trend with the market, meet and exceed customer needs and to develop the consumer journey to maximise our position within the markets we supply.Establishing close working relationships with all key members of the team, I look to Up-skill, coach, and empower to maximise all opportunities within their remits, and grow their own development.

Reporting to the owners of the business I headed up and lead the total Ivyline sales functions. Key responsibilities• Work with the owners on next 5 year business plan• Grow the business by 25% for the next three years, building growth strategies in all channels• Lead/coach direct reports – E-commerce Sales Exec, Field Sales Team x 12• Lead and coach the business on new S&OP strategy• Review and implement new reomte ordering systems for Sales Teams and Supply TeamsKey achievements/projects• 40% total business growth achieved due to new strategies in first 12 months• Business wide distribution matrix implimented • Implementation of new ordering system, allowing for seamless link for pick pack and dispatch • Successful re-structure of Sales Team, showing near immediate double digit growth• Buying group growth over 50% due to business strategy, and targeted planning

Promoted to heading up the largest Channel within Gardman, budgeted channel turnover of £40m, and reporting directly to the CEO and Investors.Key responsibilities• Strategic responsibility for growth of the most profitable Independent business• multiple Direct reports• multi million pound direct account responsibility• Total P&L, promotional and pricing strategy sign off• Improve and lead cross departmental relations• Sales lead on S&OP strategy• Impliment New Promotional strategy, simpler, cleaner and better margin• Successfully implemented all category pricing increase to all areas following Brexit FX fluctuations

Reporting to CEO, I was promoted to drive business growth in thier international marketsKey responsibilities • Leading two Direct reports for France and Germany• Directly responsible for Scandinavia, Northern Europe, Eastern Europe, and the depts. largest distributor• Budgetary and Promotional responsibilities for all markets outside of UK businessKey Achievements• More than 70% growth with Gardman’s largest distributor• Implemented new business strategies for each country, with partnership and distributor changes implemented for greater growth

Key Responsibilities• Report directly to the CEO• Direct responsibility for Wyevale, Aldi, Lidl and Tesco• Direct Reports x 2 – Discounters Multiples and Online National Account ManagersKey Achievements• Direct new business wins for Aldi• Large business wins from TK Max, Home Bargains• Significant Amazon growth

Key responsibilities• Head up and have full responsibility for Gardman’s largest gardening multiple, Wyevale.• Direct responsibility for UK wide buying groups• Help support our 10 principal agents to increase sales and to work towards group and individual targets. • Reporting to the Director of independent Sales I support on range reviews, budgets and forecasting for the whole of the UK, to maximise availability and sales for our dept and company as a whole.Key Achievements • Successful in winning £24m 3 year Full Tender Negotiation - Wyevale• Successful in winning £3.0m Dobbies • Successful in winning £4.5m multiyear Contract

Working within the National Accounts Team I headed up Mr Fothergill's largest UK retail account, plus a top four Supermarket chain and also the key account/buying groups. Liaising with all depts within these organisations from buying, supply chain, distribution, operations and mechandising I worked with these accounts on JBP's, negotiating at all levels, to achieve growth for both parties. Key to this role was growing volume, bringing NPD and bespoke lines from inception to market, allowing for strong long term relationships being built thus achieving targeted multi year terms being agreed.