Promoted to operate a $255+ million territory with 21 direct reports. During tenure at RL, managed almost all regions of the US spanning both retail and wholesale. Metric-driven, strategic planner with year-over-year growth focused on profitability and consumer experience. Managed National accounts, including Macy's, Bloomingdales, Saks, Neiman Marcus, Dicks Sporting Goods, and travel retail.★ Grew regional key seasonal categories by 15% through metric analysis, product assortment, team training.★ RL Regional Business Achievement award winner: 2014, 2016, & 2017.• Held sales teams in each territory accountable for exceeding selling metrics, presentation, and service excellence. Authored and monitored sales places, trained sales strategies, assessed and improved product knowledge, and created a winning culture of sales-driven, customer-oriented success. • Provided leadership and oversight to direct reports. Including authoring and monitoring KPIs, recruiting and hiring top talent, supervising, training, mentoring, coaching, and leadership development. Evaluated performances, and created personal succession plans.• Drove performance at the store level, conducting store visits, assessments, and monitored performance metrics. Coached, trained, and monitored general managers, regarding operational excellence, brand performance, financial controls, and brand representation - including visual merchandising and employee brand ambassadorship.• Provided strategic advisement that increased market share, identified revenue opportunities, and operational competitive advantages, reengineered underperforming processes, and identified and eliminated root causes. • Partnered with leadership and stakeholders to continuously improve sales, revenue, customer success metrics, and operational efficiencies.• Full financial accountability, including budget management, financial controls, P&L, sales expenses, visual merchandising costs/investments, payroll, and shrink.

Selected to apply cross-functional experience with marketing and sales, creating brand strategy specific to the Southern California market.★ Earned Business Achievement Award for exceeding retail sales growth, single store: 2010.• Provided transformational leadership, introducing thinking that supported new ways of doing things to promote innovation, create value, and drive profitability. Established brand messaging and supporting plans. Represented the brand in cross-business unit initiatives to ensure strategic consistency.• Analyzed industry trends, competitor intelligence, and customer feedback. Understood and articulated customer needs and provide "Voice of Customer" input to develop roadmaps to drive customer success, brand loyalty, and revenue. • Actively identified opportunities for effective business plans, coaching, and people development.

Onboarded to manage the Ralph Lauren Corporation business at all major points of distribution. ★ Earned Business Achievement Award for sales growth in territory for 2008.• Maximized productivity at retail by executing seasonal strategies, communication, and training.• Tailored product assortment based on regional clientele.

$72 million in annual volume. Responsible for 6 direct reports. Created and executed store environments, daily and seasonal. Wilshire and Santa Monica Blvd. window sets. Managed visual budget and cost control for the store. Worked closely with central visual, sales, and merchandising teams.★ Awarded Visual Director of the year two times.• Collaborated with May merchandising and presentation teams in St. Louis. seasonally to create showrooms for presentation execution guidelines for all corporate nameplates. • Directed visual standards related to store layout, market, window displays, and corporate marketing initiatives.