James Burden Email & Phone Number

North America

• Promoted to operate a $255+ million territory with 21 direct reports. During tenure at RL, managed almost all regions of the US spanning both retail and wholesale. Metric-driven, strategic planner with year-over-year.
• Held sales teams in each territory accountable for exceeding selling metrics, presentation, and service excellence. Authored and monitored sales places, trained sales strategies, assessed and improved product.
• Provided leadership and oversight to direct reports. Including authoring and monitoring KPIs, recruiting and hiring top talent, supervising, training, mentoring, coaching, and leadership development. Evaluated.
• Drove performance at the store level, conducting store visits, assessments, and monitored performance metrics. Coached, trained, and monitored general managers, regarding operational excellence, brand performance.
• Provided strategic advisement that increased market share, identified revenue opportunities, and operational competitive advantages, reengineered underperforming processes, and identified and eliminated root causes.
• Partnered with leadership and stakeholders to continuously improve sales, revenue, customer success metrics, and operational efficiencies.

Beverly Hills, California, United States

• Selected to apply cross-functional experience with marketing and sales, creating brand strategy specific to the Southern California market.★ Earned Business Achievement Award for exceeding retail sales growth, single.
• Provided transformational leadership, introducing thinking that supported new ways of doing things to promote innovation, create value, and drive profitability. Established brand messaging and supporting plans..
• Analyzed industry trends, competitor intelligence, and customer feedback. Understood and articulated customer needs and provide "Voice of Customer" input to develop roadmaps to drive customer success, brand loyalty.
• Actively identified opportunities for effective business plans, coaching, and people development.

Socal District

• Onboarded to manage the Ralph Lauren Corporation business at all major points of distribution. ★ Earned Business Achievement Award for sales growth in territory for 2008.
• Maximized productivity at retail by executing seasonal strategies, communication, and training.
• Tailored product assortment based on regional clientele.

Beverly Hills, California, United States

• $72 million in annual volume. Responsible for 6 direct reports. Created and executed store environments, daily and seasonal. Wilshire and Santa Monica Blvd. window sets. Managed visual budget and cost control for the.
• Collaborated with May merchandising and presentation teams in St. Louis. seasonally to create showrooms for presentation execution guidelines for all corporate nameplates.
• Directed visual standards related to store layout, market, window displays, and corporate marketing initiatives.