Recommending, writing and editing content precisely and in proper formatManaging and tracking client relations for over a dozen clients and their advertising accountsAssisting the publisher as needed with database management and problem solvingGrowing my portfolio and increasing revenue through business development

Directed business development, client care, workshops and talks

Successful corporate naming, messaging or strategy engagements for various firms and clients through Red Scout, Reputation Institute, Straightline Internationall and Christina Alba Inc. 
Helped develop brand naming guidelines with rationales for Merrill Lynch. 
Created finalist names or key messaging for a Pepsico beverage, a Microsoft product, a Disney service, an alcoholic malt beverage, Neutrogena, Mountain Dew, an East coast restaurant chain, a helicopter timeshare, as well as an… Show more Successful corporate naming, messaging or strategy engagements for various firms and clients through Red Scout, Reputation Institute, Straightline Internationall and Christina Alba Inc. 
Helped develop brand naming guidelines with rationales for Merrill Lynch. 
Created finalist names or key messaging for a Pepsico beverage, a Microsoft product, a Disney service, an alcoholic malt beverage, Neutrogena, Mountain Dew, an East coast restaurant chain, a helicopter timeshare, as well as an air combat school in San Diego. 
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Managed Intel’s naming and messaging projects at the agency, including the Core Duo processor naming project and development of their “Leap Ahead” tagline within three daysAdvised many C-level executives on branding, including those at the New York Stock Exchange regarding their naming conventions and architectures when they went publicManaged the strategic integration of over 1,600 product and service names for AT&T during their merger with SBCDeveloped names, taglines, messaging… Show more Managed Intel’s naming and messaging projects at the agency, including the Core Duo processor naming project and development of their “Leap Ahead” tagline within three daysAdvised many C-level executives on branding, including those at the New York Stock Exchange regarding their naming conventions and architectures when they went publicManaged the strategic integration of over 1,600 product and service names for AT&T during their merger with SBCDeveloped names, taglines, messaging or verbal identity systems for Johnson and Johnson, Chrysler, LG, Loews, Comcast, Chase, TD Ameritrade, Aveeno, Pur and Kraft. 
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Named the AMD Turion chip ("touring on") within the AMD Athlon, Sempron architectureIncreased well known, brand-name clients in Cintara’s portfolio by 60 percent Directed strategic branding sessions for Ericsson Mobile Platforms on the ground in Lund, Sweden and coordinated US messaging development remotely while out of countryRenamed Mail-Well, a $1.5 billion international company that outgrew its initial businessInterviewed by Jane Wells on CNBC News "Business Today" and… Show more Named the AMD Turion chip ("touring on") within the AMD Athlon, Sempron architectureIncreased well known, brand-name clients in Cintara’s portfolio by 60 percent Directed strategic branding sessions for Ericsson Mobile Platforms on the ground in Lund, Sweden and coordinated US messaging development remotely while out of countryRenamed Mail-Well, a $1.5 billion international company that outgrew its initial businessInterviewed by Jane Wells on CNBC News "Business Today" and provided branding analysis for The Wall Street Journal and Business 2.0Directed over 225 branding and messaging projects, including multiple projects for ADP, 
AMD, Cadence, Ericsson, Iomega and Securicor (UK) and individual projects for Genesys 
(Alcatel), Osram (Sylvania), Harlequin Publishing and Target Show less