At Bedrock we bring complementary brands together for mutual benefit. Going it alone's great, but sometimes collaborating with the right brands can offer that extra momentum you need to take things to the next level.Brand partnerships are one of the most powerful, yet underused strategies for growth. Done right, they can transform your business. They're not just about logos sitting next to each other; they’re about creating something new and exciting together.Reach new customers. With a direct route into a partner’s customer base and their endorsement of your brand, partnerships can help you bypass media saturation.Drive awareness. Align with the right partners to shift and reinforce customer perceptions of your brand.Strengthen your offer. Enhancing your offering can be time-consuming and costly – working with a partner to expand your product or service can shortcut the process.Build loyalty. Drive engagement by partnering with brands your customers love – adding value to your relationships, earning loyalty for your brand and increasing lifetime value.New revenue streams. The right partnerships can open new revenue streams for your business, by leveraging your brand and owned media channels, and enabling you to enter new markets.Reduce acquisition costs. Reaching new customers through partners’ owned channels can cost far less than through paid advertising.Find out more at https://bedrockuk.com/Case studies: Škoda, The Beano, Eurotunnel, Playmobil, Diary of a Wimpy Kid, RSPB, Bannatyne Fitness, ScotRail, Celebrity Cruises, Fred. Olsen Cruise Lines https://bedrockuk.com/portfolio/ (social proof and all that)

We recently launched Kin, to transform how brands connect and create partnerships, and already count American Express, Beer52, Krispy Kreme, =LV, Readly, Craft Gin Club, Pact Coffee, Tails.com, Republic of Cats, Feel, Beans Coffee Club, Yumi Nutrition, RISE Coffee Club, Underbelly, The Hut Group, Hussle, Powerleague, Ambassador Theatre Group, ODEON, Sky, Crabtree & Evelyn, Naked Wines and Rakuten TV as members.There are very few active communities or platforms outside of LinkedIn that brands can join to connect with new brand partners, and it’s traditionally been a laborious process.Kin changes all of that.We're building a vibrant community of leading consumer brands, to inspire partnerships that positively impact society, popular culture and the brands involved.Kin cuts out the time and energy brands spend on partner outreach, so they can focus on activating the partnerships and getting the most out of them for everyone involved.

The right brand partnerships can revolutionise your business – injecting magic into your customer relationships and transforming your marketing activity.The road to partnership success can be long and challenging though. Identifying suitable brands, sourcing the right contacts, researching their business and honing your outreach can overwhelm and hinder progress.At Kin we illuminate the way – our platform connects you with leading brands actively looking for partners, whilst delivering insight into their business and partnership objectives. Supercharging your efforts and making life easier and more fruitful for all involved.✅ Join an exclusive network of leading consumer brands – place your brand amongst those consumers love.✅ Save time and resource in outreach – build connections with partnership decision makers.✅ Gain valuable insight into partners – learn what they’re looking for and what they can bring to the table.✅ Build your profile – showcase all that’s great about your brand, from what you can offer, what you’re looking for and all the latest inspiration to attract your ideal partners.✅ Dynamic search functionality – build a list of potential partner brands that fit your criteria.✅ Member news – get the latest updates from our member brands and keep up to date on new partnership opportunities.

Customers have high expectations of your brand. It can be hard to maintain a constant momentum, right? When you partner with another strong brand the result can be doubly effective, with less work and resources required by your team.With partnerships, not only do participating brands get benefits, so too do customers. It’s less win-win, and more win-win-win. ✅ Reach new customersAccess new audiences and gain greater distribution, by building on a partner’s momentum and hard-earned position in the market.✅ Drive brand awarenessAlign with the right partners to shift and reinforce customer perceptions of your brand.✅ Strengthen your offeringEnhancing your offering can be time consuming and costly - working with a partner to expand your product or service can shortcut the process.✅ Build brand loyaltyDrive engagement by partnering with brands your customers love - adding value to your relationships and earning loyalty for your brand.✅ New revenue streamsThe right partnerships can open new revenue streams for your business, by leveraging your brand & owned media channels, and enabling you to enter new markets.✅ Bypass media saturationWith a direct route into a partner’s customer base and their endorsement of your brand, partnerships can help you bypass the media bunfight with your competitors.