James Cornish Email & Phone Number

Warwick, Gb

Leicester, England, United Kingdom

Responsible for the commercial agenda within BSS Group (£500M distribution partner of commercial heating & plumbing products). Broad remit includes procurement spend of £350M, business strategic pricing, commercial, QA (responsible sourcing & ESG agenda), brand marketing, business marketing function. Key priorities, setting the commercial culture including recalibration of team purpose and belonging, a drive on commercial negotiations, shifting the balance of power and step changing the way data is used to shape business decisions.Value Creationo Development of intelligent branch pricing, move from self-served to AI, tailored to customer segment and geographical location.o Use of data analytics to segment customer base, tailoring product proposition to increase customer value.o Customer loyalty programme, reengaging with lapsed customers to grow market share.o Exceeded commercial profit targets (inc. cash delivery) by 10% in year ending 2023.New Marketso Product innovation to increase customer spend, range gaps identified through ranging analysis and analytics. Driven incremental value, expanded into new untapped markets., grown market share.o Built strategy (based on market research) with the aim to be a significant market player within the air source heat pump market. This marks the shift to decarbonise the heating category.Productivity Gainso Productivity initiatives from supplier backhaul, supplier finance, stock reduction; all focused on releasing cash and improving efficiency.o New Trading plan, structured product marketing plan with cross-functional ways of working. o Business continuity planning, disaster recovery modelling.Team Cultureo Creation of our team purpose and new team to support our branch colleagues.o Increased training in Negotiation ‘shifting the balance of power’.o Restructured team, driving efficiencies through new organisational design.

Leicester, United Kingdom

Lead the creation of new entrepreneurial start up - plant based division, repurposing site, mapping market and defining capability, building business case and capital investment, building team. Key responsibilities included sales growth strategy, category management and market, consumer research, product development and procurement.• Wrote business strategy with detailed roadmap to build sales to over £100M in 5 years.• Led sales growth plan, doubling sales in year 1 – introducing new customers and channel development.• Repurposed site to be dedicated Plant Based, building commercial team and entrepreneurial culture.• Lead development team, championing quality improvement and breath of range.• Drove procurement initiatives, securing supply chain and buying better by £500k in year.• Built tactical, quick to market brand, positioning, story and design.

Leicester, United Kingdom

Responsibility for developing a growth strategy to gain number one position in the market. Full P&L responsibility across £100M business, manufacturing and supplying savoury pastry to most of the UK retailers. Responsibility included Commercial sales, Marketing, Category, Process & Development teams.• Introduced 4 new customers, total value £10M as well as a £7M contract with Tesco.• Successfully managed disaster recovery, following factory fire.• Relaunched historic brand – implemented brand strategies across business.• Lead cross category planning initiative across savoury pastry division.

Melton Mowbray

Lead sales, category and development teams, with responsibility in writing and implementing the business strategy in an autonomous leadership team. Deliver £100M sales in 2017, through implementation of customer plans and building team talent. Lead the category department and innovation, increased number of customers through building trade profile across channels within food service, and additional multiple retailers.• Re-organised team structure, aligning to customer channels. Increasing resource, putting category principles at the heart of our business by using data to answer strategic questions.• Built 5-year development plan, identified key channels, size of market and secured long term agreements.• Full recovery of inflation, through cost price increases and value chain initiatives.• Introduced new customers – Top 4 Multiple retailer and leading foodservice organisation.

London, Uk.

Built category department, recruiting and developing talent to design and implement strategic category branding and marketing initiatives for the retail sector. Administer a current sales budget of £117M with projections forecasting sales growth to £200M by 2017. Key Process Improvements:- Developed and implementing ‘The Perfect Bakery’ initiative across Aryzta Europe. Initiative utilizes industry research and analytics to determine the perfect consumer offer and the most efficient operational solution for retailers providing the expertise to attain category captain status.- Supply chain planning to streamline business processes by integrating recently acquired sites to UK network. With a total product portfolio in excess of 1,000, task has identified new opportunities and shaped future capital investment.- Organisational planning and design, building our business to be 'fit for future' through shaping functions, defining roles and key accountabilities. Incorporated full review of business processes, simpler internally for a quicker response to customers.- Built Category strategy, from developing our vision to scoping market opportunities and account priorities, forming the key fundamentals to shape the business for the future.

Warwick, Uk.

As an independent consultant, I built strategies for SMEs to approach retail, utilizing referrals to secure a client-base of 15 ranging from large enterprises such as Tesco, through to family owned Favis Ltd. Designed and delivered custom solutions for major food retailers to foster strategic growth, facilitate disaster recovery, and improve employee training programs. - Built strategic growth plans to achieve £250K in projected annual sales for Fold Hill Foods’ ‘Laughing Dog’ brand, listed the range in Sainsbury’s, and coached the commercial team to execute strategy.- Constructed commercial scenarios complete with proposals and negotiation plans that were adopted and implemented following a site acquisition by Aryzta.- Developed and implemented a disaster recovery plan to return to full supply within 14 days across 330 different products for Tesco Euphorium Bakery, also used to outsource products as a cost saving initiative.- Completed a European bakery strategic review for Tesco Euphorium Bakery, with research into bakery operating models and recommendations to drive efficiency and quality back to the UK.- Wrote and delivered tailor-made coaching program, incorporated into the Moy Park graduate program that provided insight into ‘life within a supermarket'.

Cheshunt, Uk

Profit and loss responsibility for 2,000 in-store bakeries, from operational management of manufacturing to coordinating the ambient, chilled, and frozen supply chains, achieving annual sales of £400M. Built a top-performing team of six, recruiting the talent and developing the skills required to implement a step change, including incorporating a product development manager to ensure focus on product quality.- Achieved CEO award for spearheading the biggest strategy re-launch in corporate history, improving every product within the range sold via Hypermarkets, Express, and online, completing project within 8 months.- Reduced category costs by £20M by leading collaborative negotiations and creating a competitive environment between suppliers.- Grew weekly sales of Krispy Kreme from £180K to £480K.- Doubled sales of speciality breads to £800K per week by attracting customers from M&S and Waitrose.

Cheshunt, Uk

Directed and managed the Cooked Meats Category (inc Deli) with P&L responsibility, accounting for £17M in sales per week and an annual budget of £880M. Built the category growth strategy and achieved all budgeted sales, margin, and waste targets for each financial period. Managed and developed a team of four resulting in two members being promoted to senior roles.- Improved market share from -2% to 3.2% through re-launching merchandising based on customer need states, driving weight of purchase, and increasing the number of occasions customers consume.- Increased sales by £200K per week by initiating and launching the‘Just Add’ campaign that encouraged broader product usage through new recipe suggestions. - Grew profits by £4.6M across 2 products by facilitating head-to-head negotiations between two of the largest global corned beef suppliers (Marfrig & Friboi)

Cheshunt, Uk

Description: I directed the buying area that included sandwiches, chilled cream cake, and desserts, managing a team of 3 and sales budget of £700M. KEY ACCOMPLISHMENTS:- Delivered 10% LFL growththrough the re-launch of the ‘Food to Go’ range.- First to market with 1-day life fresh sandwiches that was launched in London stores to challenge growth of the Subway brand.

London, Uk

Managed high-profile client accounts, including Morrisons, Waitrose and Iceland, responsible for achieving revenue targets, administered promotional investment, and negotiated joint business plan terms.- Grew sales to Morrisons by 45%, and improved profits from Waitrose account by 20%.

Windsor, Uk

Through market research and customer segmentation built customer proposition recommendations to increase trade, penetration and customer engagement.

Windsor, England, United Kingdom

Windsor, England, United Kingdom

Joined RHM (now premier foods) on completion of degree from Bradford University.

Advanced Management Programme, Diploma

Business & Management Studies, 2 (1)