James Croft Email & Phone Number

London, Gb

Nether Alderley, Cheshire, Gb

London, England, Gb

Nether Alderley, Cheshire, Gb

Nether Alderley, Cheshire, Gb

London, London, Gb

Hired by one of the UK’s leading digital mortgage brokers to lead Commercial Operations, with responsibility for the execution of complex, cross-functional projects to both increase revenue & reduce costs, while also holding ownership of the CRM and data analytics infrastructure- Launched ‘SmartBuyer’, an innovative bundled fee charging proposition which materially increased revenue & profitability per customer- Launched ‘Rate Watch’, an interest rate monitoring solution which underpins key acquisition messaging and significantly reduces post-sale customer servicing costs- Increased Insurance vertical profitability by migrating to a bespoke in-house CRM system, automating pipeline management processes & introducing new appointment booking system- Restructured sales support function to a hybrid onshore/offshore model to reduce basic processing costs & increase per agent capacity- Lead a team of 4, reporting directly to the CEO

London, England, Gb

Joined an early stage Open Banking payments solutions provider as the tenth employee and first senior operational leader. - Built the end-to-end sales funnel and supporting processes from scratch; partnered with the Chief Revenue Officer to create robust, scalable solutions to identify prospects, win RFPs, onboard customers & increase volumes post-launch. - Setup Vyne’s proprietary automated client onboarding tool; partnered with the Compliance Director to build the platform which enabled the launch of an SME focused product on the Wix marketplace.- Strengthened customer data quality and improved market segmentation by building a bespoke Customer Health Score tool. - Facilitated scale and streamlined access to business critical data, onboarding Hubspot (CRM), Notion (collaboration tool) & multiple data enrichment platforms- Accelerated expansion in the UK & Europe; part of small team which identified Spain as approved European jurisdiction, onboarded critical banking partners & submitted regulatory licence applications in the UK & Spain

London, England, Gb

Recruited as a senior member of the commercial team, with a remit to identify third party suppliers, negotiate advantageous commercial terms & develop business cases in order to facilitate the launch or expansion of products. - Secured 30% cost reductions, representing more than £2M saving per annum, running the renewal process for 3 key suppliers contracts- Obtained ExCo sign off for 2 service lines launches worth >£5M gross profit annually

London, London, Gb

Completed temporary contract, supporting the Commercial Director and CMO on the creation of a new product line. - Contributed to the go-to-market strategy for new ‘Mortgage in Principle’ service. - Identified more than 150 target prospects across the property development and estate agency sectors. - Secured meetings with 2 top value target clients, directing the outreach strategy to over 50 top priority prospects.

London, Greater London, Gb

First role in the Fintech space, initially joining as a Commercial Analyst, securing promotion to Commercial Operations Manager in 2016 and becoming head of the team in 2018. - Responsible for the commercial & operational growth of the Free Credit Report service, which scaled to £15M annual revenues & more than 3 million users between 2017 - 2020- Secured market first operational model with a key supplier, enabling the launch of the first truly live credit report- Re-launched the loans comparison platform, onboarding over 20 new lenders & increasing revenue by >10x over 24 months- Owned high value whitelabel partnerships, increasing revenue by 5x over 18 months- Facilitated £29M VC funding round; built commercial analytics and lifetime value forecasting models which underpinned customer acquisition strategy, presented models to VCs and analysts- Grew team from 4 to 8, reporting to the Chief Commercial Officer

London, Gb

First Class Honours, Economics (Bsc)

Executive Education

Executive Education