With more than 25 years of experience, James Curich is an accomplished public relations and marketing communications professional. James co-founded CURICH|WEISS in 2015 with John Weiss, and the two have built a successful full-service agency providing media relations, digital marketing, influencer strategy, experiential and events, corporate communications, talent engagement, and more. The agency offers a lifestyle approach to clients in food, wine and spirits, hospitality and real estate, and other consumer brand categories.Prior, James served as Director of Public Relations for William Grant & Sons (USA), where he oversaw public relations, corporate communications, ambassador strategy, and digital marketing for the award-winning distiller of Glenfiddich, The Balvenie, Hendrick’s Gin, Milagro Tequila, Monkey Shoulder and more. Throughout his career, James has led programs for established brands and new launches. Highlights include introducing Gordon Ramsay to the USA with the launch of his first US high-end restaurant and biography, launch of the Michelin Guide in the USA, and leadership of the multi-city Moet & Chandon M Lounge program, as well as work with Dom Pérignon, Veuve Clicquot, Bedell Cellars, Bon Appétit Magazine, illy Caffè and The James Beard Foundation. James graduated from Rutgers College in 1996.