• Oversee the marketing strategies for both the intelligent automation (IA) and higher education portfolios

• Curate marketing plans for large-scale and digital events • Capture, optimize and schedule social media posts across different platforms for various campaigns. Platforms such as: LinkedIn, Facebook, Instagram and Twitter • Generate high, quality leads for the sales team through research, social media, email marketing, Google PPC and social media PPC campaigns• Communicate with sponsors, delegates, attendees and media partners

• Scheduled and managed all content uploaded to brand’s social media platforms; grew brand’s Instagram audience by 25% in three months, surpassing goal of 18% growth• Communicated with prospective and current clients via direct messages; engaged with tagged content and coordinated repost permissions• Produced and captured content including behind the scenes look at projects, Instagram Reels and founder profiles• Wrote monthly newsletters about design trends and decorating tips for prospective and current clients

• Created all content across the brand’s social media channels including static posts, stories and in-depth features for IGTV/Reels using Canva, Unfold and Lightroom• Managed the brand’s Facebook and Instagram social media calendars via Later; managed on-page engagement and inquiries via direct messages or comments • Used Google Analytics to track data such as SEO performance, bounce rate and session time

• Organized content calendars and coordinated social media posts for consumer and non-profit clients • Created social media posts Facebook, Instagram and LinkedIn for clients using Canva• Conducted market research and analyzed marketing strategies to shape and inform clients’ goals• Created ALT text and meta descriptions for photos on clients’ websites

• Researched SEO trends to better inform clients’ digital marketing strategies and market positioning• Managed daily SEO updates to increase clients’ campaigns visibility• Upgraded client’s visibility on Google search using SEO strategies such as: meta descriptions, keyword research, descriptive URLs and content optimization• Analyzed client digital marketing performance to map to campaign goals and brand messaging• Prepared reports to illustrate SEO tactics’ impact on client visibility