General Manager
CurrentAccountable for all aspects of running a solo retailer on the coal-face of the luxury spirits industry. Stock selection, planning, pricing strategy, go-to-market, etc. Full P&L responsibilities, as well as the management, training and development of a small team.Since assuming the role of manager in 2017, I have driven a triple-digit percentage increase in revenue, growing the business from six to seven figures, whilst improving gross margin significantly.Identified and built key industry relationships, securing favourable terms with suppliers, and access to desirable stock. For example, worked with one of the industry’s highest profile groups to institute a “specialists” programme with non-standard trade terms, to ensure their brands were well represented on our shelves.Cultivated a network of high-net-worth private clients who rely on me as their go-to contact for whisky. Having built a relationship as their trusted advisor, these customers directly-brokered sales have increased year on year, accounting for ~9% of business turnover FY24 YTD.