Senior Key Account Manager
Cebu, Philippines
• Manage and directs sales and distribution for secondary and tertiary accounts in the general trade to achieve targets set by the company• Plan, research, lead and direct in the implementation of activities of dealers and distributors , new market strategies and sales programs that would compliment the company objectives• Trains and develops sales personnel in basic and advanced selling skills using modules and sales trainings given by the company such as Basic Selling Skills Workshop and Basic Sales Supervisor Selling Skills.• Conducts lectures on new products and procedures to sales personnel as well as third party associates and distributor sales personnel• Participates in planning, forecasting and budgeting along with production, logistics, finance and other support groups to during business planning sessions.• Manages key supermarket accounts in the area through effective pipelining and penetration of all SKU’s of Basic and Value added products using marketing tools and merchandising items to achieve target volumes • Conceptualize and plan out various promotional activities and merchandising programs to increase product awareness and sales off-take.• Manage account receivables through effective countering and collection programs and ensure that accounts are within their specific terms and limits.• Exploring and site sourcing for new business retailership outlets such as meatshops and convenience store. • pipelining and penetration of all SKU's of BASIC and Value Added Products in the Wet Market Accounts through daily route sales opening up new accounts in order to achieve target volumes in the specific segment