Product lead for AMC on AWS Clean Rooms

Advisor and contributor for IAB Rearc addressability working group, which is responsible for the development of new technical standards and guidelines driving “privacy by default” advertising, based on the global business and policy dialogue within the IAB Rearc Task Force.https://iabtechlab.com/working-groups/rearc-addressability-working-group/

https://ipma.info.foster.uw.edu/

Advisor for Partners in investment firms, including private equities.

At Snapchat, I launched and led a self-service advertising platform and program, called Snap Promote, which gives content creators on Snapchat, such as publishers, game developers, and more, access to advertising tools specifically designed to help them scale their Snapchat content engagement.

Product manager for Amazon’s global advertising and demand-side platform.

Created and headed up the building out AppNexus’s first Product Pricing role. Responsible for creating role function, framework and cross functional processes to establish and execute pricing. Role required cross functional work with Exec. team, Engineering and Product to drive product improvements, efficiencies and commercial optimization.To help guide commercial decision making, built out BI tools to forecast internal revenues and margins. Additionally, created external facing tools for prospective clients that provided quantitative product pitch insights and ROI when using Appnexus products.

Responsible for product commercialization and the creation of AppNexus’s product rate cards and pricing mechanics. Utilized market intel, feedback, and user data to create most effective and, commercially viable, pricing and product strategy. Created product pricing training guides, market collateral and processes for GTM team to more effectively sell in market.

Leading the development of programs designed to drive Zynga revenue and yield of mobile and digital advertising inventory. Working cross-functionally to deliver quantifiable results through yield optimization and revenue management tools, defining critical monetization metrics, and monitoring developments and best practices for ad monetization in emerging media.Ad ProductLed Zynga Ad Product creation and development, introducing to the market several Zynga ad products firsts. In charge of Ad Product slate and full product development cycle, assessing revenue/timing, managing external partners, internal partners, engineering resources, post roll-out readouts, etc. The 10+ products launched, created more than 10% incremental revenue for our business.MonetizationRan several key monetization initiatives and product optimizations that led to increases in total revenue by over 20%. Product optimizationsWorked with engineering team to optimize our direct sales video player which resulted in improved completion rates by ~3x.

Managing a team of yield analysts controlling inventory and pricing for digital and programmatic products. Developing pricing strategies through built out report automation tools to help facilitate growth. Working directly with Product Managers to develop implementation and market strategies for existing and new products.Responsible for revenue forecasting and reporting, working closely with finance team to sure up revenue projections and create four quarter revenue plan.

Responsible for ad hoc projects and analytics to assist management in evaluating various business opportunities; specializing in mobile, tablet, and video media. Work directly with Ad Product Manager to determine effectiveness of product sales to support decision making for all new products and packages utilizing historical data to support strategic decisions about new sales programs developed with marketing and business development.

Digital Advertising Yield & Inventory Management. Controlling inventory and pricing of digital advertisements, over 40 percent of Wall Street Journal Digital Network's digital revenue, using data analytics as a means of forecasting supply and demand. Mobile yield specialist, developing pricing and sales strategy of WSJDN's mobile and tablet products. Instituted mobile reporting to help track and analyze product growth. Working closely with international teams to strategically develop the Wall Street Journal Digital Networks international properties.