James Sullivan Email & Phone Number

Kirkland, WA, US

Seattle, WA, US

Product lead for AMC on AWS Clean Rooms

New York, US

Advisor and contributor for IAB Rearc addressability working group, which is responsible for the development of new technical standards and guidelines driving “privacy by default” advertising, based on the global business and policy dialogue within the IAB Rearc Task Force.https://iabtechlab.com/working-groups/rearc-addressability-working-group/

Seattle, WA, US

https://ipma.info.foster.uw.edu/

Advisor for Partners in investment firms, including private equities.

Santa Monica, California, US

At Snapchat, I launched and led a self-service advertising platform and program, called Snap Promote, which gives content creators on Snapchat, such as publishers, game developers, and more, access to advertising tools specifically designed to help them scale their Snapchat content engagement.

Seattle, WA, US

Seattle, WA, US

Seattle, WA, US

Product manager for Amazon’s global advertising and demand-side platform.

New York, New York, US

Created and headed up the building out AppNexus’s first Product Pricing role. Responsible for creating role function, framework and cross functional processes to establish and execute pricing. Role required cross functional work with Exec. team, Engineering and Product to drive product improvements, efficiencies and commercial optimization.To help guide.

New York, New York, US

Responsible for product commercialization and the creation of AppNexus’s product rate cards and pricing mechanics. Utilized market intel, feedback, and user data to create most effective and, commercially viable, pricing and product strategy. Created product pricing training guides, market collateral and processes for GTM team to more effectively sell in.

San Francisco, California, US

Leading the development of programs designed to drive Zynga revenue and yield of mobile and digital advertising inventory. Working cross-functionally to deliver quantifiable results through yield optimization and revenue management tools, defining critical monetization metrics, and monitoring developments and best practices for ad monetization in emerging.

New York, NY, US

Managing a team of yield analysts controlling inventory and pricing for digital and programmatic products. Developing pricing strategies through built out report automation tools to help facilitate growth. Working directly with Product Managers to develop implementation and market strategies for existing and new products.Responsible for revenue forecasting.

New York, NY, US

Responsible for ad hoc projects and analytics to assist management in evaluating various business opportunities; specializing in mobile, tablet, and video media. Work directly with Ad Product Manager to determine effectiveness of product sales to support decision making for all new products and packages utilizing historical data to support strategic.

New York, NY, US

Digital Advertising Yield & Inventory Management. Controlling inventory and pricing of digital advertisements, over 40 percent of Wall Street Journal Digital Network's digital revenue, using data analytics as a means of forecasting supply and demand. Mobile yield specialist, developing pricing and sales strategy of WSJDN's mobile and tablet products..

Bachelor Of Science (B.S.), Marketing

Bachelors Of Science, Finance And Financial Management Services