James Davidhizar Email & Phone Number

Houston, Tx

• Spearheaded comprehensive market sales reporting for an organization that commands over 70% market share in Houston, and sister companies in FL, OH, and KY. • Developed pivotal reports within Unify to provide daily insights into KPI performance to leadership and account managers.• Augmented decision-making by customizing PowerPoint presentations to highlight retailer performance for MassMerch, Major Grocery, Convenience, and Drug outlets. • Oversaw revenue goal tracking for each national chain by supplier, brand, and SKU while ensuring alignment with strategic objectives. • Evaluated sales incentive goals for quarterly bonuses and conduct targeted store surveys to validate the execution of strategic displays. • Guided the Marketing team by delivering data-backed recommendations for media buys utilizing custom heat maps of consumer behavior and sales trends. • Led strategic RFP initiatives to supplement existing syndicated data solutions, including presenting detailed cost-benefit analyses to leadership post-negotiation.

Houston, Texas

• Delivered four integrated solutions using GIS and Tableau for a Public Relations firm, identifying activated fracking sites across CO, WV, and PY, and comparing outputs with potential future shale locations. • Engineered a statistical methodology to influence 2020 redistricting efforts, including in-depth analysis and guidance that maximized voter turnout within specific areas. • Pinpointed high-volume restaurant and commercial retail zones within Harris County for a marketing client, including managing an interactive online mapping platform to showcase essential market research metrics.

Washington D.C. Metro Area

• Directed a team in optimizing performance and output by standardizing workflows across multiple applications, manipulating large data sets, and documenting processes for troubleshooting.• Played a key role in increasing report and heat map production by 80%. • Extracted data from SQL databases and instituted scheduled data audits to ensure data integrity for recurring presentations to Congressional Members and campaigns. • Trained staff in GIS and BI solutions for fundraising, which led to a record-breaking $170M raised during the 2016 cycle. • Drafted polling and mailing universes for Congressional campaigns and vendors. • Co-led the development of a comprehensive data analytics operation, employing cost-effective strategies that resulted in a net gain of 13 seats in the 2014 midterms and maintained a Republican majority in 2016.

Washington D.C. Metro Area

• Designed live reporting solutions tailored to client-specific needs, which entailed detailed analysis of tabular and spatial data in uncovering relationships among external datasets. • Developed digital tools to visualize historical election results by demographics, while assisting multiple clients in refining their strategies for targeted outreach. • Presented a sophisticated analytics portal to Party leaders, media buyers, political strategists, and consultants, to enhance decision-making. • Produced an interactive national map identifying critical 'must-win' demographics for the 2016 election cycle to highlight partisan makeup and competitiveness across areas. • Developed dynamic dashboards reflecting historical partisan and demographic trends within media markets, cable zones, and political boundaries, which provided a strategic edge over Democrats during the 2016 election cycle.