James Deckinger Email & Phone Number

Mamaroneck, NY, US

• Strategy, rebrands, campaigns, website design, copy, 1-2-1 sales strategies, creative direction for SBOs/Startups
• Treegoat: Led brand creative on rebrand, manifesto, website, art direction and voice, brand video (In Pro), creation of B2B content plan, 1-2-1 communications structure, investor/product decks
• Arts At Work: Brand discovery, naming direction, created brand strategy, developed go-to-market strategy, campaign creation, branded LinkedIn profile, branded Instagram channel, website, and all 1-2-1 B2B communications.
• John Wm. Macy’s Family Bakery: Brand discovery, created brand strategy, campaign creation that included writing, art directing and producing 12 pre-roll YouTube and Facebook content videos, video, branded channels for.
• Consumer Reports: Creative strategy, art direction and copy for all deliverables which included emails and landing pages for Money Adviser, emails and landing pages for Consumer Reports and ShopSmart.
• ColumbiaDoctors: Brand discovery, brand strategy, creation of the Hudson Valley’s new advertising campaign - “We Practice What We Teach”, tactical assignments including signage for the Rockland County Boulders, and all.

As a consultant, or freelancer, I can happy to step in assist your agency. Although, I'm proud to say that I'm a strategy and concept first CD, I'm also a hands-on art director.

• While managing the creative department at Johnny Agency, my responsibilities included business development, creative planning, ideation, art direction + copy and production on all projects.
• The Wall Street Journal: Creative strategy, art direction and copy for emails, landing pages as well direct mail for acquisition and retention efforts.
• Barron’s: Creative strategy, art direction and copy for all deliverables. Created current member email design system as well direct mail design system for acquisition efforts.
• Mansueto Ventures: Creative strategy, art direction and copy for all deliverables. Created animated rich media banners and emails, landing pages as well direct mail for acquisition and retention efforts for INC., Fast.
• Conde Nast: Created 360 awareness campaign introducing the new WWD.com (Women's Wear Daily) as not just a new digital experience, but a robust product that would fill a range of voids for subscribers.

New York, NY, US

• Working across several industries and in all major media, at Ogilvy, I art directed global initiatives forProctor & Gamble, American Express and IBM in both digital and traditional media.
• Duracell: Concept and art direction lead for the “Be Ready” campaign. Creative deliverables included a print, digital and OOH campaign that would translate to both the French and Australian markets.
• American Express: Responsible for creative concept, art direction and print, video or digital management through completion on Broadway Yahoo! Partnership, Sponsorship campaigns for The U.S. Open, The Tribeca Film.
• American Express OPEN: Art directed emails and high production value direct mail.
• IBM: Art directed Ned & Gil campaign versioning in direct mail, email and landing page. (Meaning, I did not create the Ned & Gil campaign for IBM. I helped them to build on their idea.)
• Pfizer: Art directed 1-2-1 relationship marketing campaign “Knowing More” designed to help people on Zoloft understand how the drug would and should be making them feel over time.