Strategy, rebrands, campaigns, website design, copy, 1-2-1 sales strategies, creative direction for SBOs/Startups• Treegoat: Led brand creative on rebrand, manifesto, website, art direction and voice, brand video (In Pro), creation of B2B content plan, 1-2-1 communications structure, investor/product decks • Arts At Work: Brand discovery, naming direction, created brand strategy, developed go-to-market strategy, campaign creation, branded LinkedIn profile, branded Instagram channel, website, and all 1-2-1 B2B communications. • John Wm. Macy’s Family Bakery: Brand discovery, created brand strategy, campaign creation that included writing, art directing and producing 12 pre-roll YouTube and Facebook content videos, video, branded channels for Instagram, Facebook and Twitter, all in-store POS consisting of shipper design and production and the creation of a consumer loyalty program “The Crispy Club”, and all online and off-line trade show materials. • Consumer Reports: Creative strategy, art direction and copy for all deliverables which included emails and landing pages for Money Adviser, emails and landing pages for Consumer Reports and ShopSmart. • ColumbiaDoctors: Brand discovery, brand strategy, creation of the Hudson Valley’s new advertising campaign - “We Practice What We Teach”, tactical assignments including signage for the Rockland County Boulders, and all online and off-line ads for the sponsorship of the 2018 TriCounty AHA Heart Walk. • KIND/Empatico: Wrote core value branded copy lines to define what Empatico stands for, and what their actions are here to do for mankind. Advised on core value order, writing structure, and direction as it related to the brand’s purpose. and a level of transparency that clients were not accustomed to.

As a consultant, or freelancer, I can happy to step in assist your agency. Although, I'm proud to say that I'm a strategy and concept first CD, I'm also a hands-on art director.

While managing the creative department at Johnny Agency, my responsibilities included business development, creative planning, ideation, art direction + copy and production on all projects. • The Wall Street Journal: Creative strategy, art direction and copy for emails, landing pages as well direct mail for acquisition and retention efforts. • Barron’s: Creative strategy, art direction and copy for all deliverables. Created current member email design system as well direct mail design system for acquisition efforts. • Mansueto Ventures: Creative strategy, art direction and copy for all deliverables. Created animated rich media banners and emails, landing pages as well direct mail for acquisition and retention efforts for INC., Fast Company and BUILD. • Conde Nast: Created 360 awareness campaign introducing the new WWD.com (Women's Wear Daily) as not just a new digital experience, but a robust product that would fill a range of voids for subscribers.

Working across several industries and in all major media, at Ogilvy, I art directed global initiatives forProctor & Gamble, American Express and IBM in both digital and traditional media.• Duracell: Concept and art direction lead for the “Be Ready” campaign. Creative deliverables included a print, digital and OOH campaign that would translate to both the French and Australian markets. • American Express: Responsible for creative concept, art direction and print, video or digital management through completion on Broadway Yahoo! Partnership, Sponsorship campaigns for The U.S. Open, The Tribeca Film Festival, and Madison Square Garden. In addition, I created digital banners and emails for My Wishlist and the first ever campaign for the JetBlue Card. • American Express OPEN: Art directed emails and high production value direct mail. • IBM: Art directed Ned & Gil campaign versioning in direct mail, email and landing page. (Meaning, I did not create the Ned & Gil campaign for IBM. I helped them to build on their idea.)• Pfizer: Art directed 1-2-1 relationship marketing campaign “Knowing More” designed to help people on Zoloft understand how the drug would and should be making them feel over time.