Key Responsibilities: • Responsible for Strategic Vision and Delivery of New Jaguar Omnichannel eCommerce experiences across vehicles, subscription services and accessory products. • Leading teams to drive headless deployment approach, adopting best-practice agile development approach• Working with UX/UI and development teams to design New Jaguar Digital experiences, assessing for feasibility, viability and effort.• Curation and management of Product Roadmaps

Product Lead for multiple high-profile Digital Products including;Top-level responsibilities:Roadmap managementAgency management Budget management Strategic lead for owned productsWith a focus on balancing product stability alongside growth and performance.Play-Cricket estate (website + apps)------------------------------------Multi-figure Million(s) annual users Engagement-focused Digital home of cricket in the UK3/4 of a Billion Pageviews annually Business and user driven enhancements delivered resulting in; - 20% YoY increase in users / 44% increase in sessions / 60% increase in Pageviews- Delivered registration wall to drive user acquisition- Driving future ecosystem strategy from an architecture and user experience PoV Okta SSO----------Supported growth to 1m+ active users across ECB Digital Estate- Drove SSO product adoption across the owned-ECB Digital estate, covering more than 14 applications including TheHundred.com, ECB.co.uk, Play-Cricket.com +- Optimised online registration conversion from 28% to 42%- 5% increase in commercial communication opt-in rate as a result of A/B copy testing- Lower than target migration business impact (ie inbound Support queries)Fan Data Platform------------------Marketing platform delivering data-driven campaigns across consumer-facing ECB products - Increased data-ingestion across the Digital estate to increase data-points that facilitated marketing campaigns - Worked with Product and Engineering teams to increase ability to present user-facing campaigns in new ways across more applications

Cox Automotive - World's largest auto services entity with brands consisting of Modix, Autotrader.com, Codweavers, Dealer.com - $7bn /30k+ employees. Working with Engineering, UX, Analytics and Commercial teams to deliver first class Digital experiences. - Defining product strategy- Managing product roadmap- Competitor analysis- Utilising product frameworks to assess and prioritise delivery - Early and frequent delivery approach - Discovery and Design led thinking to establish engagement/value

PSPO Certified Product Owner (CSPO equivalent w/exam)o Digital Product lead for Jaguar/Landrover.co.uk & affiliate platforms.o Backlog and Roadmap management/ownership, focusing on value and user/customer insight.o Significant use of 'qual' and 'quant' user feedback to drive product and feature enhancements o Scrum Agile Team and CRO team management on day-to-day basis, continually developing, deploying and testing web enhancements of varying scale across eCommerce user funnels & "core content'.o Management of ‘multi-figure (£m)’ budget and commercial impact/ROI of development projects.o Data-led approach with an optimisation mindset.o Senior internal and external stakeholder management up to C-Suite on a regular basis. o Requirement briefing and analysis experience as part of PO role closely working with Business Analysts/Solutions Architects - user story mapping, value scoping.o Management of direct reports, significant number of 3rd parties/agencies and teams such as Web development, Analytics CRO team, Content team etco Competitor Digital experience SWAT analysis.o Writer and owner of UK Digital, Search and Product strategyQuantatitive tools;IBM Metrics suite Heat/Scroll mapping Session recording A/B & multi-variant testing Competitor landscape reports In-car telemetaryvia Qualitative Analytical tools:Onsite survey Onsite feedback widget tool Live chat transcripts User testing via focus groups Product Highlights Include:Website Personalisation Vehicle range calculatorUsed car website vehicle search UXeCommerce basket enhancementsFeedback widget toolInfotainment update toolQuick-link barContent tagging and filteringEvent finder toolUsed vehicle feed integrationsAutomated web content driven by external database

• Day to day management, maintenance and design on Land Rover / Range Rover International websites.• Reporting on and managing client content requirements and recommending enhancements. Work primarily surrounded vehicle Model Year and specification updates across web and related media.• Managing a team of direct reports [Account Managers and Account Executives].• Managing multi-channel projects including mobile sites, microsites, multi-lingual web media.• Building and developing various partner/client relationships, managing 10+ geographical markets over time, including European travel.• SEO skills development via CMS implementation. • Ensuring brand values are upheld, content is continually maintained and developed.• Use of Google Analytics to report findings to markets.• Use of CMS and web design packages to amend and create assets and items for LR/RR websites.• Involved in the CRM and customer journeys including varying involvement in call to actions, web forms, data management.• Gained thorough understanding of MY update, vehicle life-cycles, market requirements and product specification, including training courses and regular LR HQ client visits. Achievements:• Promotion• Personal development around team management, CMS management, wider technical web behaviours - redirects, SEO, bug management, reporting.

Responsibilities:• Simultaneously managing various membership schemes under the ECB umbrella.• Regular presentation and reporting of findings and corrections required within the membership processes.• Email campaign management for member information & marketing purposes and to raise brand awareness• Regularly analysing trends within the department, e.g. quota/type of inbound correspondence - reporting on and carrying out any necessary remedial action.• Budget planning and forecasting of future finance and membership trends.• Planning for growth through social media & planning/implementing campaigns.• CRM, major responsibility of data cleansing & database management.• Processing memberships, e-mail communications with members. • Managing the monthly Direct Debit and card payment processing.• Managing website and newsletter content. Achievements:• Promotion• Personal development of skill base, particularly in the digital area

Responsibilities: • Day to day management of membership schemes for organisations such as Leicester Tigers RFC, ECB, The FA the ASA (Amateur Swimming Association)• Managing a small team of 3 direct reports.• Building and developing of relationships with clients- eventually leading to further employment by a client.• Gathering and reporting on data and trends within accounts.• Email campaign design and management on behalf of clients such as Archery GB, British Sub Aqua Club, British Lions• Collating and sending of membership/marketing collateral to membership databases. • Work using multiple CRM databases on a daily basis along with MS Office, Outlook, Web-based Outlook and design software for sponsorship portfolio and e-shot design. Achievements:• Promotion• Employee of the month winner 3 times

• Researcher for computer games publisher with many multi-million selling titles. I worked on a football management game (LMA 2007), using various sources, building personal relationships with others abroad and the Internet to gather information about designated leagues from around the World. Attention to detail and organisation required.• Tasked with creating kits and stadiums using in-house computer software on a very tight deadline ready for game release.