James Anthony Email & Phone Number

London, England, United Kingdom

A new role for the Foundation with emphasis on improving the maturity of the organisation’s digital channels to drive engagement, increase reach, and raise income through fundraising activities. Responsible for:- Product ownership of the website, managing and commissioning external developers to improve design, functionality and user experience, plus handling the Foundation's digital budget- Content management for key areas of the website- Configuration and management of Google Analytics 4, Google Tag Manager and Google Search Console- SEO improvements, tracking, and keeping up with trends in this area- Championing digital accessibility- Working with the Fundraising Team to report on and drive income via digital channels- Making better use of data and automation in email campaigns- Helping to discover and test new uses for AI in communications and for business efficiency- Identifying new ways of reaching charity audiences through digital communications

London, England, United Kingdom

In February 2023, I was appointed at a higher level within the team at ETF. My responsibilities and key work areas included oversight and management of all previous duties, with a focus on:- Leading on digital content planning and strategy for the ETF and SET- Managing website content, development and improvements- Contributing heavily to SEO, accessibility, and user experience updates- Running all social media channels- Leading the Digital Communications team and providing expertise internally and externally- Line management of the Digital Communications OfficerThe role included a range of people management responsibilities, and allowed me to develop my leadership, project management skills, and expertise in all things digital and communications.

London, England, United Kingdom

Digital communications role with The Education and Training Foundation (ETF), an organisation focused on professional development and standards for Further Education teachers and trainers. I was responsible for:- Managing and improving the ETF social media presence and engagement across several channels- Providing guidance for staff relating to social media including profile building for senior leadership- Contributing to development of a number of ETF-run websites and individual pages- Managing video catalogue and use on ETF websites, including editing and captioning- Creating accessible and eye-catching graphics for web, social media and advertising purposes- Reporting on digital statistics and other data, using this to drive decision making- Streamlining internal processes for digital communications- Contributing to blogs, case studies and thought leadership output as part of this fast-paced, responsive role

London, England, United Kingdom

In February 2020, I was promoted to this new role at SCIE. Many day-to-day responsibilities remained the same as the previous role but included new tasks such as: - Video production from start to finish, including filming, editing and publishing - Reporting to stakeholders on digital reach- Scheduling, writing and sending email bulletins, plus targeted marketing emails- Leading on improvements in email marketing tactics- Organising webinars and remote events for SCIE, including some presenting duties- Building digital resources online using HTML and e-learning design software- Web development and maintenance In July 2020, I led a highly successful National Co-production Week for SCIE, entirely remotely, the biggest event in the calendar for the organisation.My work also focused further on digital delivery as well as income generation, and included learning how to create web-based resources using hand-coded HTML. This was for a range of purposes, including developing sales/customer-focused pages as well as accessible, digital versions of publications and resources. I also built a paid-for video-based e-learning course covering safeguarding adults, which launched with commercial success in January 2021.

London, United Kingdom

Communications role with the Social Care Institute for Excellence (SCIE), a leading social care improvement charity. I was responsible for:- Managing and growing SCIE’s social media accounts- Using analytics tools and compiling internal reports on digital reach- Looking after SCIE's YouTube channel and optimising it to increase views- Copy writing for the website as well as writing and preparing blogs- Writing and sending the regular online bulletin, sent to around 100,000 people in the sector- Occasionally designing printed materials, graphics and publications- Dealing with the technical side of webinars

Norwich, United Kingdom

Part-time, paid work for a small user-led charity which involved keeping in touch with and engaging a membership made up of carers as well as processing grant applications for support groups across Norfolk, greatly strengthening my communications work and administrative skills. I was responsible for:- Devising a membership development strategy- Leading on work to become compliant with GDPR- Processing grant applications to determine funding to carers groups- Running and building up social media channels- Acting as a spokesperson for the press and in online media- Leading on a rebrand for the charity, designing and creating the new logo and putting together the new website using a web building platform - Writing contingency documents including style guides, process charts and social media tips

Norwich, United Kingdom

Paid, part-time employment which I undertook while studying for my degree. Involved assisting elected party representatives in their work and helping to run phone, doorstep, leafleting and online campaigns for elections. I was responsible for: - A regular weekly email to members - Creating content for the local party website - Organising and publicising events - Growing social media channels - Design work including graphics and adverts- Writing press releases and articles- Acting as a spokesperson for the group and media contact