• Lead team of 10 in production of TV broadcast on a network serving over 80 million homes, ensuring workflow of video from various studio elements to delivery.• Guided directors during company expansion period of 22% YOY sales growth while maintaining the lowest team turnover in the division.• Reduced downtime between presentations by 10% with process improvements to  Digital Asset Management in director workflows, updating video organization, file formats, upload & download procedures and tagging best practices.• Spearheaded quality initiatives that led to a 20% improvement in appearance and standards KPIs.• Developed broadcast best practices for various departments and stakeholders, including marketing, operations, and call center teams.• Created & managed project communication workflows for the production department, including Slack workspace admin.• Trained and onboarding existing and new team members on production equipment use, including DAM asset instructions that allowed the business to more quickly adapt to changing sales conditions.• Executed promo traffic management, coordination information between multiple departments, satisfying multiple stakeholders across the company.

• Piloted live home shopping broadcast. Decided shots and flow of show, with the goal of maximizing sales. Dynamic, multi-function role, involving intense team communication, direction of multiple colleagues, and long durations of precise performance.• Operation of switcher, including creation of video effects used by entire team to improve workflow.• Camera blocking and organization. Operation of robotic cameras, including shading and lighting.• Direction of product shot videos, highlighting selling points. Experience with jewelry, gemstones, apparel & lifestyle. Model direction.• Editing of promos, support video and recorded shows.

• Operation of in-studio camera & production duties for live news broadcast, including many challenging breaking news and severe weather situations. • Maintained studio in state of broadcast readiness, including equipment and lighting quality control• Custom creation of program teasers & station commercials, including text and graphics creation.• Compliance control of broadcast content, including entertainment, children’s programming, etc.

• Technical Direction of live news broadcast, using multiple effects, transitions & graphics.• Head on-air text and graphics (Chyron) operator. Go-to contributor for challenging content like elections & special remote broadcasts. Responsible for all on-air text appearance.