As a part of the executive team, led three companies by developing and implementing corporate vision and strategy.Developed an Integrated Marketing Strategy by conducting industry research and allocating resources in the budget for each brand.Created two new websites for Horizon Fencing and Horizon Landscaping while also improving analytics, SEO, tracking, and paid promotion of other company websites: Plant Escape, Rocky Mountain Living Walls, City Plantscaping, and Horizon Landscaper.Produced advertisements and sales collateral, as well as, designed and sourced branded employee apparel and safety gear.Promoted company culture by assisting with employee onboarding, training, and planning social events.

Rebranded Yield Solutions Group by designing a newly optimized website with fresh content to attract financial lenders, OEM, and affiliate partners, as well as, improved the appeal of the company to new employees.SEO efforts on the RefiJet website increased organic leads by 62% and funded loans increased by 158% due to the website’s domain authority increasing from 19 to 32 and growing first-page keyword rankings by 65%, as well as increases in website conversion rates.Coordinated the translation of the RefiJet website, email campaigns, and landing pages for affiliate partners into Spanish, as well as necessary legal and compliance documents.Selected and managed a PR firm that has gained press on Forbes, trade publications, Regional News, and awards such as Inc. 5000.Optimized affiliate campaigns and established new partnerships increasing leads by 107% and funded loans by 552% YoY from affiliate partners.

Designed and executed a new digital strategy by conducting an analysis of vendors, affiliate partners, and past digital campaigns.Rebranded RefiJet by creating a new website, content, logo, and brand guide while maintaining financial regulatory compliance. Restructured RefiJet.com, improved on-site SEO and analytical tracking systems, changed calls-to-actions, produced additional content, and implemented a backlinking program that resulted in a 101% increase in keywords ranking on the first page of a Google search, a 193% increase in organic visitors, and a 114% increase to organic leads resulting in an increase of funded refinance loans.Managed the implementation of Marketo, a market automation platform, that integrated with an internal CRM tool that improved deliverability rates and increased domain reputation in Google's postmaster tools from bad to high within a month.Rewrote and designed the sales staff campaigns connected to the CRM, increasing email open rates from 14% to 52% and improving click-through rates from below 1% to over 10.3%.

• Enhanced Marketing Automation effectiveness by increasing Sensera's sender score and email deliverability rates. Achieved by A/B testing subject lines and content for higher open and click-through-rates then implementing email campaigns with more engaging content and initiating a sunsetting policy of unengaged contacts. • Created HTML web pages and made optimizations using analytics and heat mapping technologies on product pages, blog posts, and paid landing pages that increased site traffic and conversions.• Managed PPC campaigns by conducting keyword research and selection, and writing ad copy then executing tests to analyze and optimize ad copy, bid strategies, audience targeting, etc. to improve ROI.• Utilized industry publications to attract a qualified audience and acquire high-quality leads through the use of digital ads, 3rd party email campaigns, and gated content such as articles, e-books, and whitepapers.• Oversaw and maintained SenseraSystems.com in Wordpress by keeping plugins and themes up-to-date. • Filtered and exported leads from construction databases, then scrubbed and imported those leads into a CRM and assigned leads to sales representatives, as well as running reports to determine most effective lead sources. • Launched 6 new products at the 2019 World of Concrete trade show by creating print and digital marketing materials then promoted their release at the trade show, online, via email, and through the press.

• Identified, vetted, and selected a new website vendor. Managing the redesign of SpeedPro.com including the website’s design templates and sitemap, as well as, keyword, and content strategy while increasing functionality and providing accurate analytics.• Orchestrated 675 additional pages of local content for the franchisee pages to go live at launch on May 24th and 175 pages of content to be created per month post-launch.• Created a backlinking program that has raised the website’s domain authority from 41 to 45.• Implemented a Net Promoter Score program for 135+ franchise locations that generate over 100+ 5- Star reviews on Google My Business monthly and steams testimonials on franchisees web pages. • Initiated a Directory Syndication program ensuring consistent information (Name, Address, Phone Number, & Website) across 400 directories for each of the 135+ SpeedPro Imaging locations.• Identify, test and implement new tactics and vendors that complement digital marketing mix.

• Promoted and maintained SpeedPro.com generating over 40,000 leads for franchisees annually.• Increased domain authority from 28 to 41 by redesigning the website to become a subfolder website containing all franchisee pages rather than 120+ individual websites. • Increased the amount of content on the website from 25 pages to over 1200, resulting in higher keyword rankings.• Redesigned all Sales & Marketing training materials. • Conducted marketing training with over 25 new franchisees and Regional Developers.• Shared marketing best practices through conducting system-wide webinars and email blasts.• Piloted new ideas that drive franchise revenue and increase brand awareness by tracking return-on-investment and quantitative results for marketing tests and initiatives.• Managed corporate presence on social media. Provided relevant, engaging content to grow brand awareness and loyalty.• Created sales collateral and advertisements for trade magazines in collaboration with advertising agencies and franchisees.• Sourced video for the website, social media, franchisee training, and SpeedPro Imaging conventions.• Managed Public Relations firms to achieve frequent, timely and positive media coverage in national and local media outlets, as well as, franchise and printing trade magazines with a media value over $3,000,000.• Managed vendor relationships and explored new opportunities to provide increased value to franchisees.• Renewed SpeedPro’s trademarks in the United States and internationally. • Grew Marketing Department from one to three employees by identifying pressing needs, developing job specifications, conducting interviews, and leading hiring team decisions.

•Consult with potential and existing business clients on ways to connect with local consumers through the use of print advertising: Dex Telephone Directories; as well as, online marketing: standard and mobile websites, display advertisements, QR codes, Social Media, SEM, and SEO.•Google Ad Word Certified, SMB. •Develop advertising programs by researching and analyzing a client's business and industry in order to design a customized advertising program that is aligned with the client's business objectives.•Present solutions to clients via the phone and Webex (web conferencing program).•Handle and resolve concerns and objections presented by clients through effectively utilizing sales aids and demonstrating the program's expected Return on Investment to show value.•Ability to maintain and service clients, with an annual revenue of over $1,000,000 that have various deadlines, through the use of Salesforce.com. • Work with clients throughout CO, ID, MT, NM, & UT encompassing thirty plus directories and have designed advertising campaigns for: Banks, Beauty Parlors, Contractors, Financial Advisors, Hotels, Insurance Agencies, Law Firms, Medical Professionals, Real Estate Agencies, Restaurants, Retail Stores, Sign Shops, plus, Sports and Recreational Firms.

•Set up appointments for as many as 15 marketing consultants at a time, in different markets, with varying products, promotions, and deadline dates simultaneously.•Contacted small and medium sized businesses, began the consultative selling process, and overcame objections that lead to securing qualified appointments for marketing consultants.•Made up to 110 out-bound calls a day to newly connected customers and non-advertisers.•Generated new business leads through various media. •Appointments consistently exceeded expected conversion percentage.•1st place Quota Buster Award Winner in 3rd quarter of 2011 by tripling the office average conversion ratio of 12%, as 36% of my appointments generated in new sales for the company. •Satisfactorily completed Initial Sales Training for marketing consultants in which I gained relationship selling skills, gained product knowledge for both digital and print advertising.

• Conducted research about the corrugated box industry. • Talked to and interviewed clients and potential customers of Tharco in order to figure out market conditions and perceptions of both the company and its competitors inside the corrugated box industry in Colorado and Wyoming.• Compiled my research and presented my findings to the manager of the Denver plantation.

•Developed marketing pieces and spearhead the archival of LTG press clippings on their website.• Learned CRM- maintained ACT to keep it current, accurate, and valuable.• Learned to develop sales from the ground up. Created leads and helped decipher if they are worth the cost to cultivate a business relationship for LTG.

• Raised over $175,000 for various University of Colorado funds via the telephone.• Winner of the Management Choice Award Fall of 2007. • Leading fundraiser, by $50,000, during 2007-8 school year, raising $120,000. • Consistently exceeded performance expectations. • Assisted with the training of new employees.• Informed the Alumni about University news and events on campus.

• Helped establish the company and developed and implemented a marketing plan. • Organized events and promoted them through the use of social media.• Booked musical artist to perform at events and graphic designers to design marketing materials. • Our major event, Inception, had over 350 attendees at The Root venue in Boulder, CO.

• Received professional sales training & studied the Colorado Insurance License and the Series 63 Securities License • Attended financial advising seminars

• Supervised over the University of Colorado Foundation's call center. • Trained student callers how to effectively create rapport with alumni to generate donations for various programs, as well as, the Colleges and Schools of the University of Colorado.• Listened to calls and administered coaching sessions in order to better student caller performance. • Wrote reports to inform management about each shift.

• Raised over $30,000 for various University of Colorado funds via the telephone. • Informed the Alumni about University news and events on campus.• Exceeded performance expectations.