James Eby Email & Phone Number

Chicago

Chief Creative Officer leading the McDonald's America's at The Marketing Store. Managing a 50+ creative team directing and mentoring Creative Directors, Art Directors, Copy Writers and integrated Studio & Production teams.Lead all creative and digital content throughout the North America McDonald's restaurant experience. Which includes all national programs and test food campaigns, product strategy, customer journey planning and cross platform advertising asset integration across digital and broadcast media. Priority focus on food photography and motion capture design, assigning and directing photographers, assessing food styling to align to project briefs to deliver visually delicious feel good moments.Managing Experience of the Future restaurant communications for new and remodeled McDonald's which includes the 2018 McDonald's Headquarter relocation flagship restaurant that features innovative digital merchandising and a prolific menu from McDonald's restaurants around the globe.Digital innovation leader for aggressive new in-restaurant technologies that deliver macro and micro consumer segmentation to sharpen communications and drive a more personal one-to-one McDonald's guest experience.Oversee Boxer Design, a leading McDonald's packaging and operations partner. Boxer Design studio specializes in award-winning global restaurant packaging design, innovation, sustainability practices with an emphasis on large scale technical production across the globe.Creative lead on McDonald's Promotions & Activations team managing games, sweepstakes, appstakes, social and digital of local, regional and national traffic driving programming. Integral in concepting and creating promotions and activations, identifying partnerships which includes the long running Monopoly game.Seasoned Design Director leading the US initiative for McDonalds' Global Visual Identity system, its integration throughout the restaurant experience.

Chicago

Greater Chicago Area

Chief Creative Officer, Creative Director at agenz. A boutique creative agency within Tukaiz that specializes in concept, design and thought leadership in digital and traditional media. With the production support of a leading technology and marketing production company.Creating a new full service agency model that will be the first of it’s kind to offer clients a true end-to-end marketing and production experience. Offering clients strategic creative in traditional print, digital media and social experiences. A hybrid creative team philosophy of cross-functioning thought leaders and designers to excel in a streamlined internal process to provide project timeline efficiencies and cost savings to clients.

Greater Chicago Area

Led a 30+ creative and studio team with agency billings averaging over $20 million annually. As the creative leader and visionary responsible for all day-to-day creative planning, execution and implementation of advertising, consumer promotions, retail programing and event activation. Served as creative lead on all new business development, planning and client relationship building. Successfully pitched and awarded new clients; Burger King, DiGiorno, Wonder Bread, Hostess, Unilever, Kraft, Budweiser and Outback Steakhouse. Managed and grew the Burger King business for 10+ years amounting to almost $150 million in agency revenue. Instituted a new agency process for creative collaboration that produced broader creative thinking and agency billing efficiencies. Introduced new technologies to expand agency capabilities like 3D display modeling, digital menu board and merchandising design and production. Repositioned, re-branded and launched the Wunderman agency in Chicago as Wunderman3 through the WPP network, PR and Wunderman3.com.

Greater Chicago Area

Recruited to serve as creative lead for a satellite office representing Princetown, NJ. based QLM Marketing in Chicago. Built the creative department and studio to service all creative needs for Kraft Foods. Had daily interaction with clients, developing and executing marketing programs. Responsible for all aspects of art direction, design and project workflow for marketing materials. Directed food photography shoots for advertising, cookbooks and other marketing activities.

Greater Chicago Area

Developed NFL programming and retail presence for Kraft and Oscar Mayer. Responsible for all aspects of art direction, design and project workflow for marketing materials. Contributed on a new product launch, planning and design for Coke.

Greater Chicago Area

Began interning during my first year of college. Converted my internship into after school/weekend freelance. Finished school early to begin working as a junior art director. Launched the first Happy Meal on United Airlines, created a United Airlines paper airplane on-site promotional game at MLB parks. Also put a Pepsi "Big Hurt" on thirst with White Sox HOF slugger Frank Thomas. Responsible for all aspects of art direction, design and project workflow for marketing materials. Promoted to art director and moved to a new business concepting think tank responsible for all agency creative ideation.

Associate'S Degree, Design, Art Direction And Photography

Education record