I’m a seasoned strategist with a broad engagement planning background working on both client and agency side to develop strategy across categories from small business to enterprise. My futuristic, executional and strategic skillset has come to life over a diverse career. Beginning with multiple roles in the art world including bringing my ambitions to life in a self-proprietorship, Magpi Projects, I have grown my experience with an ever evolving industry. In multiple roles, I have pioneered the use data and analytics in integrated experiences to drive business results in the modern advertising space. From sales to delivery, my roles include driving business development, developing expertise and leading teams, and management of major client relationships and business from Nestle to The Coca Cola Company. My career has provided many exciting moments such as working side by side with celebrities in event activations with VIACOM & VH1 and proud responsibilities like managing the NA Nestle portfolio, founding integrated media strategy & social media capabilities for clients and agencies and the developing capabilities and teams as a US lead of Social at Ogilvy New York. My latest adventure is focused on delivering brand experiences with consumers that create a true value exchange while achieving cultural magnetism for the brand.