Revenue focused CMO helping clients solve big problems through Marketing strategy and leadership.

o Directed brand marketing and sales strategy for 1853 Brands, the retail business unit. o Bought media, shaped brand voice, and led creative strategy. o Project lead on migration to Shopify and Shopify POS, including designing and setting up a new tech stack. o Developed a new line of performance outdoor apparel and gear with accompanying sub-brand strategy, product marketing plan, and go-to-market strategies. o Managed performance marketing across direct mail, email, PPC, social, and SEO, as well as brick-and-mortar retail marketing strategy. o Partnered with the Retail and Ranching & Wildlife teams to conjoin marketing and sales strategy.

o Worked closely with the Founders to drive strategic direction for the company. o Led all marketing initiatives including brand, digital and field marketing. o Built a team of Ambassadors in the Outdoor community with a supporting content strategy. o Recruited and built out a full Sales & Marketing team across multiple states. o Implemented marketing budgeting and P&L analysis to drive sustainable long-term growth. o Built annual marketing plans, pricing models, organizational charts, and presentation decks. o Utilized industry and consumer data to guide strategic marketing decisions. o Sourced, negotiated and executed sports sponsorship deals at the collegiate and professional level for the Tennessee Titans, University of Texas, TCU, Texas Tech, et al. o Managed PR and company communications to heighten brand awareness resulting in national earned media placements in publications like Forbes. o Designed and launched a new company website with eCommerce functionality.

o Led the expansion of the B2B channel by setting sales strategies and executing above plan. o Set sales goals, KPIs, and budgets to forecast and achieve strong growth. o Designed and implemented sales strategies for Wholesale & group embroidery channels resulting in 300%+ YOY revenue growth. o Created retail merchandising plans, sales materials, and point of purchase retail toolkits. o Managed a team of in-house and independent sales reps across the country.

o Started up the company with Founder/Majority Owner and one other Partner. o Led all things Marketing across Digital, Social, Field, Content and Brand. o Established KPIs and achieved company OKRs resulting in triple digit YOY growth. o Wrote marketing copy for website, organic social media, email, print and digital ads. o Defined brand standards and wrote creative briefs for email, social, display, print, and radio. o Managed Direct Mail campaigns from A to Z: multiple seasonal catalogs. o Identified, engaged, and managed creatives to produce industry best content. o Managed all media buying and valuation across paid channels. o Implemented Referral, Affiliate, Conservation, and Ambassador programs.

o Led media planning and buying, including Digital, Social, OOH, Radio, and Print. o Worked with graphic designers to create compelling trade marketing campaigns and materials. o Negotiated partnership contracts with distributor partners across the U.S. o Led performance marketing using Facebook, Instagram & Google Adso Synthesized and analyzed IRI data to create informed marketing strategies. o Budgeted, forecasted, and strategically planned with the President and Sales leadership.

o Played an integral part in building a national vodka brand that was acquired in 2015. o Recipient of the 2014 Deep Eddy Vodka “Founders Award” for honorable company employee. o Ran field marketing, promotions, sponsorships, and brand partnerships. o Managed a team of 6 Field Marketing Managers and 5 Brand Ambassadors across the U.S.o Led sports marketing: official vodka of the San Diego Padres & Atlanta Falcons. o Introduced Instagram channel and grew the account organically from 0 to 24,000 followers. o Worked with distributor partners to establish brand standards and train their sales teams.

o Sharpened field marketing initiatives and expanded program to numerous states. o Hired and led a team of full-time Field Marketing Managers and part-time Brand Ambassadors. o Led the promotional charge for ‘Liquid to Lips’ initiative in developing markets.

o Developed the field marketing and promotions overall strategy and team. o Sourced, negotiated, and executed sponsored events throughout Texas. o Managed social media: content creation, posting and analytics for Facebook & Instagram.

Wrote and published online articles, assisted with social media and events.