• Lead a high-performing sales team, strategically guiding them to exceed territory and regional sales goals through targeted coaching and performance management, including an exceptional 2021 year where eight territories overachieved quota.• Drive customer engagement initiatives, ensuring exceptional interactions that strengthen relationships and foster loyalty across regional key accounts and broader IDNs, resulting in improved customer retention.• Deliver impactful presentations and proposals at the board level, translating complex sales strategies into actionable insights that align with organizational objectives and secure buy-in for major initiatives. These include IDN Group Buy initiatives at Barnes Jewish Collaborative, which resulted in $5 million in purchase orders for consecutive years 2022 and 2023. • Define and implement comprehensive sales strategies at territory and regional levels, optimizing growth potential and achieving a 38 % revenue increase from 2021 and beyond.• Cultivate and expand key customer relationships, establishing trust and collaboration to maximize revenue opportunities and grow key account and IDN sales. Developed a multi-year, multi-phase replacement program at HealthPartners, working closely with senior leadership above $20 million. • Enhance brand visibility and reputation through targeted strategies, boosting brand recognition in key markets, including year-on-year conversion of competitive business at Barnes Jewish Hospital. 31 total integrated ORs won, with 13 more due to commitment. • Improve market share by identifying growth opportunities, leveraging competitor insights, and driving initiatives that result in an increased product footprint, such as adopting and deploying the first integrated ORs (5) at Mayo Rochester.

• Directed UK product sales, achieving targets through strategic deployment of Regional Sales Managers and teams, driving operational efficiency and exceeding revenue goals.• Achieved 15% sales growth in 2014 (44.3% gross margin) and 28% in 2015 (40.6% gross margin), building a £50 million business. Established primary NHS Supply Chain supplier status for Minimal Access Surgery equipment.• Reorganized regional sales teams, leading five Regional Managers and 40+ sales personnel, optimizing performance and driving operational effectiveness.• Developed and secured key contracts, including managed service offerings worth £13 million and integrated theatres projects totaling £6 million in 2015. Launched an equipment rental service across 60+ sites, generating £2.5 million in sales.• Secured NHS Supply Chain phased deal valued at £1.6 million for imaging platforms.• Led presentations and national/regional sales meetings, reporting on sales trends, team development, and growth strategies. Built alliances with leaders to promote the company’s value proposition.• Co-developed training programs and a sales and marketing matrix, enhancing sales competencies and operational efficiency.• Implemented talent retention plans, fostering team loyalty and growth. Aligned business and sales strategies with KPI objectives, ensuring continuous improvement.• Transformed national strategies into actionable regional plans, setting targets and building sales team capabilities to meet market needs.• Collaborated with HR, Marketing, and Operations to align goals and ensure operational success.• Monitored and balanced team performance, maximizing impact across regions. Conducted field visits, assessed customer satisfaction, and used sales tools to drive effectiveness.• Cultivated a results-driven culture, setting high standards, mentoring teams, and resolving performance issues through targeted development plans.

• Drove regional sales and executed strategies across products and territories while fostering growth.• Recruited and developed a top-performing team, mentoring them into the leading sales force in the UK, and implemented training frameworks for continuous improvement.• Leveraged key opinion leaders and industry advocates to expand business in the South East and London, securing Managed Services contracts and OR1 integrated theatre installations.

• Led sales across General Surgery, Urology, and Gynecology, securing key contracts, including the UK’s first Managed Service Contract at Darent Valley and a £1M tender at Barts.• Exceeded sales targets, joining the ‘Karl Storz £2M club’, delivering a £500K tender in the first year, and earning Rookie of the Year and Managing Director’s Award for exceptional performance.

• Engaged high-net-worth investors in the Oil and Gas sector worldwide, leading discussions on pre-IPO opportunities and constructing tailored investment propositions.• Collaborated with Wall Street investment banks and attended pre-IPO meetings.