James Fallace Email & Phone Number

Milton, Qld, Au

Brisbane, Queensland, Australia

Developed and led the 2024 local and state election social media strategy, driving engagement and brand awareness.Created and executed a comprehensive content schedule aligned with ECQ’s business priorities for election campaigns.Increased ECQ’s social media audience across multiple platforms (Facebook +10.76%, LinkedIn +21.43%, Instagram +24.15%) within six months.Produced, filmed, and edited tailored video content for social media platforms, enhancing engagement.Led ECQ’s Temporary Election Staff recruitment campaign via social media, boosting recruitment efforts.Utilized Sprout Social and Meta Ads Manager to manage posts, analyze campaigns, and track engagement.Managed state wide community engagement across all social media platforms during the 2024 Local and State Government Election periods, ensuring timely responses and documentation.Spearheaded procurement for a new social media platform, transitioning from Sprout Social to Brandwatch.Delivered detailed post-election performance reports with insights to improve future campaigns.

Brisbane, Queensland, Australia

Developed and implemented content strategy for the QTU website, including creating, editing,and publishing web content such as articles, blog posts, videos, and imagesManaging the website's design and layout, ensuring that it is visually appealing, user-friendly, and consistent with the QTU brandCollaborate with web developers to maintain and update the website's functionality, such asfixing technical issues, testing and optimizing page load times, and ensuring the site ismobile-friendlyAnalyse website traffic and engagement metrics to identify areas for improvement andimplementing strategies to increase traffic and engagement to QTU contentEvalute the website's search engine optimization (SEO) efforts, including keyword research,on-page optimization, and link buildingCollaborate with other teams within the organization, to ensure that their content aligns withthe organization's overall goals, objectives and provide communications adviceI successfully designed and developed a user-friendly and effective mobile phone app for theQLD Teachers Union biennial conference utilising the C-vent platform, showcasing my abilityto seamlessly blend technological expertise with a focus on user experience.

Canberra, Australian Capital Territory, Australia

Production of quality content tailored to the target audience to be transmitted through the departments various owned channels – website and social media, resulting in increased engagement to the Re-made in Australia ad campaignLed and coordinated meetings with key stakeholders to establish social media strategy and communication products to support the waste and recycling portfolioProduced creative assets to be present at the 2021 National Farmers Federation, whilst also manning the stall as a departmental representative throughout the eventProduced website text and newsletters that supported the Re-made in Australia ad campaign that aimed to increase awareness within external stakeholdersLed, coordinated and participated in meetings with the media team providing updates and any sensitive information the minister should requireInformed key waste and recycling initiatives with external stakeholders that aimed to form networks to increase engagement reach across various audiencesProduced intranet content on to the communications portalI participated in the communications buddy program which paired me with a colleague inanother branch. I was a mentor to my buddy and provided regular communications advice and assistance to teach them communications skills that aimed to enhance their currentroleOrganised the 2022 Indigenous Rangers Biosecurity Round Table. I was responsible for Stakeholder engagement, event logistics and the development of digital assets includin gevent signage, reports, infographics, presentations, logos and a ‘look and feel’ mood boardUsed the Adobe creative suite to produce logo's, mood boards and graphics to enhance website and social media content.

Developed internal and external communication products to support Defence's nationalper- and poly-fluoroalkyl substances (PFAS) approachLiaised with stakeholders to support online and face to face community engagement eventsDrafted responses to media enquiries and communicated with journalists where appropriateDeveloped draft ministerial talking points, senate estimate briefs, and ministerial submissionsProvided regular communication updates to high-level defence staff.

Canberra, Australian Capital Territory, Australia

Managed the Department's Graduate Development Program Facebook pagePlanned, developed and executeda social media communication strategy which increased engagement and graduate applications for the 2021 intakeManaged internal communication channels by creating, coordinating, scheduling and publishing content across internal channels including the intranet and e-newslettersLiaised with internal and externalstakeholders to ensure delivery of communications products that supported the 2020 Graduate Development Program.

Deakin

Arranged meetings with stakeholders advising of Covid-19 changes and proposed content that was suitable for a virtual environmentDeveloped content to support and enhance the Australian Defence Force (ADF) Member and Family Transition Seminar experiences which included pamphlets, website content and presentationsAssisted in the planning and execution of a webinar series to delivervirtual seminars within a COVID-19 environmentProvided internal communication support that enhanced Departmental strategies and procedures.

Communication And Media (Marketing Communication), Communication And Media Studies

Education record