Jim Flack Email and Phone Number

• Led the build and delivery of two Mobile Price Rise campaigns ensuring sensitive comms sent out efficiently to customers via email and direct mail followed by thorough analysis to identify customers needing to be communicated with via another channel• Led the build of the first strategic SoHo Inlife campaign. A complex set of requirements with 90+ cohorts, delivered on time and error free. • Managed DMO team workstack and planning activities during between Oct 2022 and Feb 2023 to ensure continuity of service to stakeholders and the wider business.• Led and managed campaign switch on / off activity surrounding the Queen’s death in September 2022. Highly sensitive activity that was successfully managed error free.• Mentoring for Offshore, Graduate and Apprentice new joiners, providing support and guidance to help them integrate into the team and develop in their roles.

• Post Covid lockdown in March 2020, worked with key stakeholders to revise data output for key Broadband Retention TM campaign to allow for agents to dial customers from home.• Built and deployed key mandatory communications via EM and DM, to support product or service end of life comms or other regulatory changes.• Played a key role in analysis of data and technical issues and subsequent collaboration with data and technical experts to deploy and test solutions• Conducted full review of over 300 lead qualification and routing rules, leading to logic corrections and improvements and restored confidence in leads generated through Adobe Campaign into Salesforce.• Led on the adoption of strategic mobile data, replacing a manual process. Management of retrospective fixes to existing campaign workflows across the team to utilise new mobile data• Led on review, assignment, and handover of campaign work to fit with newly deployed squad structure in 2122 Q1

• Project managed over 200 traditional and digital campaign deliveries incorporating data segmentation, technical trouble shooting, stakeholder reporting and issue resolution.• Identified gaps in available marketing data through database analysis, specified requirements and drove through the delivery to enhance campaign segmentation.• Successfully implemented Workfront project management platform into the Marketing Operations Team to ensure effective planning and resourcing and on time campaigns delivery.• Developed KPI reporting to drive delivery performance improvements, achieving 97% on time and right first time delivery.• Data and Testing Lead on flagship BT Business BB5.0 digital marketing programme to ensure accurate journey segmentation and personalisation data resulting in over 150 activated email variants.• Managed requirements and documented specifications for marketing customer base reporting tool on Oracle Business Intelligence incorporating self-serve capability. Managed testing, roll out planning and execution.• Tested Adobe digital marketing platform ahead of deployment into marketing channels and supported adoption to drive transformation of digital marketing activity.• Set up and maintained Campaign Data Dictionary to provide marketing and sales stakeholders with a consistent view of segmentation opportunities and enable more effective campaign builds.

• Project managed data warehouse migration for BT Business and Public Sector, underpinning trading, city reporting and marketing activity, the largest of its kind undertaken by Oracle in Europe.• Prioritised migration and data assurance activities based on data criticality to ensure a seamless transition.• Managed regular communications and drop in calls to ensure a disparate group of business users were kept abreast of migration plans and the impact on their specific areas.• Project managed the data work packages within the mobile migration programme - c650k mobile subscriptions transferring from the Vodafone to EE network.• Produced migration insights to adapt phasing resulting in critical programme delivery within constrained timescales.

• Business analyst on the implementation of new front end application to support business data maintenance team including technical workshops, user workshops and acceptance testing.• Led on analysis of business data supplied by third party partner resulting in optimised marketing data volumes and quality.• Managed analysis and design of taxonomy mapping between third party supplier and existing BT business structure to ensure consistency of business data in print, online and voice channels.

• Designed and managed first BT Classified Directories business taxonomy structure and successfully deployed throughout business process - the phone book, online, 118 500, data cleanse, sales, marketing.• Implemented corporate level data management framework to improve validation efficiency and data quality.• Managed design and implementation of enhanced business typology rules to support operational requirements.

Focussed on the data maintenance for all Scoot Operating Companies. Working in conjunction with local content managers ensuring a consistent business taxonomy was maintained.