With over 20 years of experience in the advertising and branding industry, I am passionate about delivering innovative and effective solutions for global clients across various sectors. As the Global Chief Strategy Officer at UM Worldwide, I lead and manage hundreds of strategists in over 130 offices, responsible for clients such as American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony.My core competencies include brand strategy, new business development, creative direction, market analytics, and digital strategy. I have a proven track record of winning pitches, building offices from scratch, and growing revenue and market share for Fortune 100 companies. Previously, I was the Managing Director and Global Head of Brand Strategy at Goldman Sachs, where I developed and implemented the firm's brand purpose, architecture, messaging, and governance, as well as a modern market research function. Before that, I was the Global Chief Strategy Officer at MullenLowe, where I oversaw a half a billion dollars worth of advertising annually in 95 cities. I also have extensive experience working at top global ad agencies such as St Luke's, Fallon, BBH, TAXI, and BBDO. I hold a MSc in Industrial and Organizational Psychology from the London School of Economics and Political Science, and a BsC in Psychology from the University of Leeds.