James Fox Email & Phone Number

Bishop'S Stortford, Gb

Responsible for all verticals of the LiveScore brand for the UK and Ireland marketsStrategy, Planning & Performance Co-ordinating across all relevant business functions, ensuring LSB UK betting & casino strategies align with the company’s strategy approved by the Operating Board & Exco. Co-ordinating across all relevant business functions, lead development of commercial targets & country level budgets to be proposed to the Operating Board & Exco. Monitor and scrutinise KPIs on a weekly/monthly basis to ensure delivery of budgeted P&L performance. Country Specific Insight Provide UK/IE specific insight and expertise into the sportsbook & casino landscape including new products, features and incentives brought to market. Present updates on commercial performance & external market trends every 3 months to senior stakeholders and Operating Board. Support and educate the wider LiveScore Group in the sporting, betting and gaming culture of the UK through analysis and localised voice of the player feedback. Product Development Recommend candidates for development roadmaps, providing clear and specific requirements supported by a business case. Ensure both the casino and sportsbook offerings are of a high quality as compared to leading competitors in the territory. Make recommendations to optimize localized customer acquisition, compliance and retention customer journeys. Operations Work with the acquisition and retention teams on the development, planning and execution of marketing and promotion activities in line with the Operating Board’s direction. Ensure they are actively involved in optimising operational KPIs such as bonus abuse, conversion, retention and reactivation rates to deliver expected performance. Work closely with the compliance, AML and social responsibility functions to ensure we offer a compliant service to our customers, in accordance with local law and regulation.

London, England, United Kingdom

Commercial role for the Party Casino and Party Poker brands with responsibility for the Casino product within the United Kingdom.Own, manage and be accountable for the Casino Daily/Weekly/Monthly performance and Activity Plan, measured against the clear set of KPIs to ensure each revenue driving component is exceeding planResponsible for the Slots, Live Casino and RNG Table Games Performance for United Kingdom against budget plan. Ensuring we surpass both revenue and EBITDA targetsEstablish a clear set of KPIs that report on & manage performance to deliver to budget plan. Work with BI, Finance and other teams to analyse performance, using insight to identify new opportunities for growth.Work with the Head of Commercial and Product to develop and evolve the Casino plan, aligned to the overall Casino Strategy and augmenting the overall Entain Slots and Table Games Plan, that drives growth & value by being ‘best in class’, market leading and differentiated to competitors.Work closely with our Casino Performance Team to gather insights and understanding to help develop a detailed view of our Casino performance and help shape our future growth initiatives or mitigation plansThe United Kingdom Casino expert, providing the wider business with an understanding of the market, product and the customers.Manage and communicate with stakeholders at all levels in the Casino team - including Sportsbook, Product, BI – making sure Casino plan is represented credibly and alignment to activities is consistent across our brands. Monitor and analyse the competitive market to ensure the proposition and offering is at minimum equal to the key competitor set, reacting to competitor activity and development to be more appealing to existing and new customers.

London, England, United Kingdom

Commercial performance Manager responsible for the oversight, ownership and improvement of the overall commercial performance for Casino for the Europe and LATAM sportsbooks. The go to person in the division for Casino performance. ● Acted as air traffic controller for priorities● Provided regional managers with vital information on performance and budget● Owned the day to day KPI monitoring of the casino vertical, ensuring the operational teams could work effectively to surpass their revenue and EBITDA targets● Proactive deep dive analysis and proposal of actions on key findings● Work with the Head of Commercial Performance and Finance Director to control the vertical P&L budget● Drive collaboration with other vertical performance managers to continually push the boundary of best practice ● Ownership of the vertical trading calls and associated actions● Provide input into functional strategy● Responsible for the training and personal development of Performance Analysts with direct line management of a team of highly technical specialists● Collaboration with the Director of Finance on monthly and quarterly reporting and support with forecasting.● Collaborate with the Head of Commercial Performance to control the Casino P&L budget

London, England, United Kingdom

BI analyst role responsible for the improvement of Gaming Performance for bwin, Sportingbet and 3 smaller brands. Highly dynamic role with great exposure to various data sources and a challenge to understand the numbers and analyse behavioural trends.• Perform ad hoc analysis for management when required in addition to daily, weekly and monthly financial reporting• Pro-active management and analysis of the vertical’s key KPI’s and present recommendations to management• Interpret data and develop recommendations based on findings• Develop graphs, reports and presentations of project results• Create and present quality dashboards• Conduct research and identify problematic areas to determine the best course of action to correct the data• Support CRM and acquisition teams with customer and on-site insights• Analyse the game portfolio across the different territories to improve group performance against targets• Analyse promotions and calculate ROI and give recommendations to the operations team• Identify, analyze and interpret trends or patterns in complex data sets.

London, United Kingdom

Commercially focused role for the Betfair brand which works collaboratively across all company functions (mostly Marketing teams but also Finance, Legal and Operations) and external partners to develop the customer proposition. Owner of the Betfair Sportsbook and Exchange P&L for the Football and SAS product, with the delivery of the Men’s Football World Cup 2018 go-to-market plan a key deliverable during this period.

County Dublin, Ireland

Collaborative role across the matrix organisation to develop, deliver and prioritize go-to-market plans against Exchange Commercial opportunities and strategies with functional teams. Owner of the Exchange P&L for Football, SAS and Horse Racing during this time.

Stevenage, United Kingdom

Multi-faceted role in the Sports & Specials team enjoying a broad range of responsibilities predominantly focused on optimizing operational performance by ensuring best practice is challenged and observed. Lead operational shifts and acted as a point of escalation in case of errors. Transitioned a sixty employee operation in Stevenage to Dublin in July 2016 as part of a company relocation. Also had responsibility for weekly, monthly and annual performance reporting and provided commercial trends and recommendations to key stakeholders in the business.

Stevenage, United Kingdom

Collate and enter data for the publication of all betting related contentCheck and update published betting related content"Live" administration of active marketsCollate and enter data for the settlement of all betting related content

Bachelor Of Arts (Ba), Modern History, 2:1

Education record

A-Level (4), AS Level (1), GCSE (10)