Conducting detailed reviews of existing user journeys through Brands digital and physical touchpoints.Implementing Onsite and Offsite AB Testing with a focus on key moments in the customer journey based on existing data collated through GA4 + Microsoft Clarity.Proposing AB tests of content to improve onsite experience, utilising behavioural science to guide the direction. Implementing RACE framework to deliver more accurate reporting of the customer journey.Working with external agency to deliver trans-created SEO content for European language sites.Monitoring Organic Search performance for key landing pages across brands.Proposing strategic direction and executing across teams for updated automated email messages.Delivered yearly SMART objectives, setting appropriate KPIs for each team to execute measurable uplifts based on previous performance, technical competency and upcoming trade activations.Owned the transition to Dedicated Email Sending Domains for all our brands, working with the brands' DNS providers and technical experts to ensure smooth execution.Reviewed deliverability of all emails, refining segmentation to ensure metrics improved across the board.

Delivering Campaigns in Google Ads (Search, Shopping, Display, Youtube, Performance Max),Microsoft Ads, Facebook, TikTok and Snapchat.Localising US campaigns for European marketCreating Hypotheses, implementing and reporting on AB tests on Facebook and Google Experiments to drive incremental improvements in spend.Optimising campaigns, creating new ad copy, applying brand assets to new formats and testing new ad formats.Setting up new ad platforms for clients.Delivering affiliates programme for Deus Ex Machina through AWIN.

Creating Paid Search Campaigns for University ClientsCreating copy to be approved by clientsDelivering extensive end of campaign reports, generating performance insights for clientsCreating Linkedin Awareness campaign for international University Research project with Global targeting

- Executing paid social and PPC campaigns using Google Ads, Facebook Ads, Linkedin Ads and Twitter Ads, monitoring daily and amending as needed- Identifying and gathering relevant data to develop well-informed strategic plans for clients.- Analysing and diagnosis of clients current digital strategy, objectives and KPIs- Helping clients find their audiences on digital platforms- Reporting on all campaigns, providing an analysis of the data to suggest future improvements- Developed a full digital marketing plan for Smidge, based on brand strategy, competitor analysis and internal capacity. - Delivered multi-phase digital paid campaign for Malvern College, targeting parents to make them aware of upcoming scholarship applications using FB and Linkedin Ads. Campaign to target student audience on TikTok delivered 243,870 impressions in 3 days with 3,343 clicks to the scholarships page. Objectives and KPIs agreed with client with creative briefed and delivered through Halo studio.- Delivered digital Christmas campaign for LDO using Google, Facebook and Twitter ads to target audiences defined by client, proposing suitable objectives and KPIs.- Created digital strategy for The Waiting Game and delivered training on Google Analytics and Linkedin Ads to the business owners.

Created paid social campaigns for a national festival on Facebook, Instagram and Twitter. - Tested Platforms to establish efficacy for the audience - Met with client to propose strategy and agree campaign plan - Liaised with creative team to generate assets - Final campaign achieved a 6.7% CTRCreated paid social campaigns for designer outlet centre on Facebook, Instagram, Twitter and Youtube including an onboarding email series specific to the campaign for consistent campaign messaging. - Goal was to increase newsletter signups - A\B tested audiences and creative in the first phase - Monitored performance of the campaigns making amendments where necessary - Managed budgets across different platformsCreated paid social campaigns to raise awareness for a national restaurant chain across Christmas and ran retargeting campaign to bring engaged users back to the site. - A/B tetsed audiences and creative to establish which messaging was the most effective digitally - Advised and reported on organic and paid content as well as website performance - Improved campaign performanceRunning organic social for Halo alongside client work, growing follower numbers and engagement in line with the proposed strategy. Have also written an insight piece for our blog to help improve SEO performance for specific keywords: https://wearehalo.co.uk/2020/07/15/strengthening-digital-marketing/

- Generating and executing paid digital and organic campaigns for the online store and the physical store using organic and paid digital channels- Daily monitoring and response to analytics from Google, Shopify and SEMRush - Updating and maintaining the website ensuring SEO best practice is followed- Designing and building engaging emails in Mailchimp for the existing customer database- Created an integrated programme for key brand ambassadors and influencers across social media and live events- Used an affiliate marketing programme to improve reach.- Introduced an internship programme to assist in generating content- Careful negotiation with business stakeholders to meet their varying needs. - In six months I have identified underperforming campaigns and channels, providing a stronger platform for growth and an 85% saving on the website alone- Created full marketing plan to explore marketing practices at the business and the wider market in order to effectively track all marketing activity.- Built a new site on Shopify to address the slow path to purchase, save money spent on maintaining a Magento site and improved usability for customers and the business.- Improved conversion rate from 0.1% to 1.3% in 6 months.- Improved open and CTR on email campaigns by cleaning the contact list and creating clearer CTA’s in the messages.- Reinvigorated the feel of the site and social by organising and styling a photoshoot bringing new life to old stock. Sourced all models, make up artist and engaged a fashion photographer to move the brand aesthetic forwards.

The modules undertaken on this courses are all accredited by the Institute of Direct and Digital Marketing (IDM), and the Chartered Institute of Public Relations (CIPR).• Dissertation (Pending) An 18,000 word exploration of how film content is used on Instagram stories by different sectors of the fashion industry and if customers respond positively to the content, thereby increasing brand equity. • Research Methods (Distinction: 72%)Customer interviews conducted to explore if the Instagram content of three commuter cycling brands, were well received by commuter cyclists from around the UK.• Digital Tools, Technologies and Metrics (Distinction: 71%)Analysing how Bill Amberg approach their marketing, fusing Google Analytics data with sales data and in depth market research to propose a marketing strategy in line with business goals and capabilities, increasing brand awareness digitally and offline.• Digital Marketing Management (Distinction: 71%)Again using the Bill Amberg brand, this looked at the infrastructure required to achieve digital marketing success as well as looking at the customer journey and how to analyse this.• Strategic Entrepreneurial Marketing (Distinction: 94%)Utilising strategic entrepreneurial marketing principles to approach a business model canvas for a property maintenance company. • Campaign Planning for Marketing and PR (Distinction: 76%)Proposed a Snapchat influencer campaign to promote the Royal Mail to a younger audience.• Content Marketing and PR (Distinction: 80%)Content creation for a magazine designed in Indesign and published through Joomag aimed at young professionals and providing guidance for students. Live project with St. Elvans Community and Heritage project establishing local and national competition to create a brand analysis and a year long communications plan.

Teaching visualisation through data and digital strategies to Level 2 of the BA courses using Indesign and Photoshop and also explaining what digital marketing techniques could be utilised to promote a new product launch. This included teaching the layout of email invitations, including the importance of micro copy, a clear CTA, hierarchical design and compelling content relevant for the audience.

Working part-time alongside other commitments, I have designed a range for a start-up technical sailing company, sourced all fabric, trims and manufacturers. Range to be launched later in 2018

Working with Bill Amberg on relaunching the bag side of his business as an online only platform. - Creation of marketing emails in Mailchimp resulting in an increased open and click through rate - Website maintenance and social media content creation, scheduling through Hootsuite leading to a 5% increase in followers over 6 months- Creation of press releases and lookbooks for different facets of the brand; Photo retouching for use on website and other promotional material using Photoshop- Bespoke product mock-ups in Illustrator on product templates generated in Indesign- Product styling for photoshoots and product shots; Factory and supplier liaison to ensure that product is made and delivered on time

Teaching students Illustrator, Indesign and Photoshop on the BA Visual Merchandising and Branding programme and BA Marketing

Part-time guest lecturer teaching students how to utilise the main packages currently used within the fashion industry. Packages taught:InDesignPhotoshopIllustratorExcel

Creating the first patterns, toiles and production patterns. Product worked on: mens outerwear, trousers, knitwear and shirting.

Working part-time I have been working with a start-up brand creating menswear swim short designs to brief, creating prints for the shorts, making the first pattern, creating the brand logo. Am currently in the process of sourcing manufacturers for a 2016 launch.

Working part-time on a freelance basis I have created first patterns, samples and design sheets for a range of womens loungewear to be launched in Canada in 2016. Pieces included woven/jersey trousers, shorts, vests, kimono and kaftan.Technical flatsFirst PatternsFirst samplesSize chartsFactory sourcingFactory LiaisonQuality Control

The Stuffa jacket is an innovation in wearable luggage, combining elements of technical sportswear with a unique interior pocket system, allowing products to wear their weekends clothes and head straight to the slopes. Working part-time on a freelance basis, I have designed and developed the products from concept through to completion. DesignT-shirt print designTechnical FlatsColourwaysSize ChartsFactory liaisonFactory SourcingSample checkingTroubleshooting

Responsible for co-ordinating the administrative processes in the Department for Health, liaising closely with the Department Administrator and Faculty Co-ordinator. I made a heavily paper based meeting to a paperless meeting, trialling Onenote and Skydrive, a wiki and google docs. Worked with the head of the Windows team to create a practical administrative model using Sharepoint. PA to the Head of Department, responsible for minuting a variety of meetings, raising contracts and other administrative duties. Co-ordinated the office moves for the department into new offices.

Between August 06 and December 13 I created websites, produced logos for Research Groups, Research Projects, theatre companies including a range of posters advertising events, programmes and plays.Costume designer and maker: independent productions, Bristol and Bath.Pattern Cutter Reisss:A short contract cutting both mens and womenswear garments on Gerber V8 - starting from draping on the stand from sketches and utilising existing garments then digitizing and completing spec sheets.Created website and logo for The Handmade Wedding Company and undertook pattern cutting work.Introduction to Illustrator Teacher at UWE, Bristol: Taught beginners the basics in using Illustrator.Guest Lecturer at University of Glamorgan Teaching fashion students the basics in both Photoshop and Illustrator and the importance of this software in high street design. Owner of www.swanfortea.co.uk internet based menswear company: Designing and manufacturing product, website design and build.

I have worked in various departments across the University providing administrative support. This has involved usingdifferent skill sets and computer programmes, notably• Excel to interrogate data from the Universities record system• Word for document processing, including meeting minutes• Outlook to organize deadlines and daily workload.• I have implemented a new Department blog using Sharepoint(Windows web based programme) as the frameworkwhich enables specific users to update with relevant Department information.• I have also implemented a new system for academic staff to apply and gain approval for conference funding usingSharepoint workflows and Access to produce easy to read reports for the Head’s of Department. This was initiallytrialed in my Department but is in the process of being rolled out to the whole faculty which has required carefulliaising with the other departments.• Regularly asked to produce a range of graphics/posters for members of academic staff using both Photoshop andIllustrator.As well as improving my organizational skills, my communication skills have been improved from dealing with a widevariety of students, academic staff, management and external organizations..

Responsible for cutting first patterns for womenswear for M&S supplier. Worked mostly on jersey and woven tops using Gerber to make first patterns - also digitised using Gerber. Liaised with overseas factories (India and Turkey) to ensure samples arrived on time and to spec.