James Friedlander-Boss Email & Phone Number

Bristol, GB

Bristol, England, United Kingdom

Conducting detailed reviews of existing user journeys through Brands digital and physical touchpoints.Implementing Onsite and Offsite AB Testing with a focus on key moments in the customer journey based on existing data collated through GA4 + Microsoft Clarity.Proposing AB tests of content to improve onsite experience, utilising behavioural science to.

Bristol, England, United Kingdom

Delivering Campaigns in Google Ads (Search, Shopping, Display, Youtube, Performance Max),Microsoft Ads, Facebook, TikTok and Snapchat.Localising US campaigns for European marketCreating Hypotheses, implementing and reporting on AB tests on Facebook and Google Experiments to drive incremental improvements in spend.Optimising campaigns, creating new ad copy.

Bristol, England, United Kingdom

Creating Paid Search Campaigns for University ClientsCreating copy to be approved by clientsDelivering extensive end of campaign reports, generating performance insights for clientsCreating Linkedin Awareness campaign for international University Research project with Global targeting

Bristol, England, United Kingdom

- Executing paid social and PPC campaigns using Google Ads, Facebook Ads, Linkedin Ads and Twitter Ads, monitoring daily and amending as needed- Identifying and gathering relevant data to develop well-informed strategic plans for clients.- Analysing and diagnosis of clients current digital strategy, objectives and KPIs- Helping clients find their audiences.

Bristol, United Kingdom

Created paid social campaigns for a national festival on Facebook, Instagram and Twitter. - Tested Platforms to establish efficacy for the audience - Met with client to propose strategy and agree campaign plan - Liaised with creative team to generate assets - Final campaign achieved a 6.7% CTRCreated paid social campaigns for designer outlet centre on.

Shepton Mallet, Somerset, United Kingdom

- Generating and executing paid digital and organic campaigns for the online store and the physical store using organic and paid digital channels- Daily monitoring and response to analytics from Google, Shopify and SEMRush - Updating and maintaining the website ensuring SEO best practice is followed- Designing and building engaging emails in Mailchimp for.

• The modules undertaken on this courses are all accredited by the Institute of Direct and Digital Marketing (IDM), and the Chartered Institute of Public Relations (CIPR).
• Dissertation (Pending) An 18,000 word exploration of how film content is used on Instagram stories by different sectors of the fashion industry and if customers respond positively to the content, thereby increasing.
• Research Methods (Distinction: 72%)Customer interviews conducted to explore if the Instagram content of three commuter cycling brands, were well received by commuter cyclists from around the UK.
• Digital Tools, Technologies and Metrics (Distinction: 71%)Analysing how Bill Amberg approach their marketing, fusing Google Analytics data with sales data and in depth market research to propose a marketing strategy in.
• Digital Marketing Management (Distinction: 71%)Again using the Bill Amberg brand, this looked at the infrastructure required to achieve digital marketing success as well as looking at the customer journey and how to.
• Strategic Entrepreneurial Marketing (Distinction: 94%)Utilising strategic entrepreneurial marketing principles to approach a business model canvas for a property maintenance company.

London, United Kingdom

Teaching visualisation through data and digital strategies to Level 2 of the BA courses using Indesign and Photoshop and also explaining what digital marketing techniques could be utilised to promote a new product launch. This included teaching the layout of email invitations, including the importance of micro copy, a clear CTA, hierarchical design and.

Working part-time alongside other commitments, I have designed a range for a start-up technical sailing company, sourced all fabric, trims and manufacturers. Range to be launched later in 2018

Bruton

Working with Bill Amberg on relaunching the bag side of his business as an online only platform. - Creation of marketing emails in Mailchimp resulting in an increased open and click through rate - Website maintenance and social media content creation, scheduling through Hootsuite leading to a 5% increase in followers over 6 months- Creation of press.

Teaching students Illustrator, Indesign and Photoshop on the BA Visual Merchandising and Branding programme and BA Marketing

London, United Kingdom

Part-time guest lecturer teaching students how to utilise the main packages currently used within the fashion industry. Packages taught:InDesignPhotoshopIllustratorExcel

London, United Kingdom

Creating the first patterns, toiles and production patterns. Product worked on: mens outerwear, trousers, knitwear and shirting.

Working part-time I have been working with a start-up brand creating menswear swim short designs to brief, creating prints for the shorts, making the first pattern, creating the brand logo. Am currently in the process of sourcing manufacturers for a 2016 launch.

Working part-time on a freelance basis I have created first patterns, samples and design sheets for a range of womens loungewear to be launched in Canada in 2016. Pieces included woven/jersey trousers, shorts, vests, kimono and kaftan.Technical flatsFirst PatternsFirst samplesSize chartsFactory sourcingFactory LiaisonQuality Control

The Stuffa jacket is an innovation in wearable luggage, combining elements of technical sportswear with a unique interior pocket system, allowing products to wear their weekends clothes and head straight to the slopes. Working part-time on a freelance basis, I have designed and developed the products from concept through to completion. DesignT-shirt print.

Bath, United Kingdom

Responsible for co-ordinating the administrative processes in the Department for Health, liaising closely with the Department Administrator and Faculty Co-ordinator. I made a heavily paper based meeting to a paperless meeting, trialling Onenote and Skydrive, a wiki and google docs. Worked with the head of the Windows team to create a practical.

Between August 06 and December 13 I created websites, produced logos for Research Groups, Research Projects, theatre companies including a range of posters advertising events, programmes and plays.Costume designer and maker: independent productions, Bristol and Bath.Pattern Cutter Reisss:A short contract cutting both mens and womenswear garments on Gerber.

Bristol, United Kingdom

• I have worked in various departments across the University providing administrative support. This has involved usingdifferent skill sets and computer programmes, notably
• Excel to interrogate data from the Universities record system
• Word for document processing, including meeting minutes
• Outlook to organize deadlines and daily workload.
• I have implemented a new Department blog using Sharepoint(Windows web based programme) as the frameworkwhich enables specific users to update with relevant Department information.
• I have also implemented a new system for academic staff to apply and gain approval for conference funding usingSharepoint workflows and Access to produce easy to read reports for the Head’s of Department. This was.

Manchester, United Kingdom

Responsible for cutting first patterns for womenswear for M&S supplier. Worked mostly on jersey and woven tops using Gerber to make first patterns - also digitised using Gerber. Liaised with overseas factories (India and Turkey) to ensure samples arrived on time and to spec.

Master Of Science - Ms, Strategic Digital Marketing, Distinction

The modules undertaken on this courses are all accredited by the Institute of Direct and Digital Marketing (IDM), and the Chartered.

Bachelor Of Arts (B.A.), Fashion & Textiles, 2:2