Experienced media and marketing professional with consultancy and agency (media and creative) side experience who has worked across global tech, sports, entertainment and FMCG brands.Strong understanding of the ever-evolving communications landscape and challenges it presents to marketing teams tasked with delivering growth and value.Background in strategic planning (across all marketing channels) and activation (digital and offline media), with a track record of delivering against campaign objectives and business outcomes.Skilled team lead and account handler having led multi-discipline teams and accounts across an international landscape. Areas of expertise:- International media, marketing, and account management - Team and network management- Communications planning / omni-channel planning - Media planning and buying (digital display, programmatic, social, TV, print, outdoor)- Partnership and sponsorship development and activation- Branded content and ad funded programming development- KPI framework development, benchmarking, target setting and tracking- Agency management and governance- Agency performance measurement (buying / pricing audits, relationship surveys, KPIs)- Agency reviews / pitches- Agency commercial model development- Agency contracts