• Lead the implementation of the Sperry-Topsider brands’ strategic product direction for both the North American and International markets, for both Men's and Women's ranges, built around our key categories of Boat, Sneakers, Boots and Sandals, driving double digit growth over 2 years, from 2018 to 2020.• Deliver and promote a product strategy that is focused around robust Franchise Management – Directed the Product team in establishing a Core Essentials Line, using Sales analytics and global market insight and a renewed focus on product franchises build across key categories – leading to improved global buy in across the collection and increased sku efficiency by 16% in 2019• Oversee the development and launch of a new comfort and outdoor technology platform called TechWave in FW20, to capitalize on the continued growth of the athletic casual trend in key markets. Successful global sell in of over 600k units across Men’s and Women’s in FW20 so far.• Developed a Quick to Market product process for SS21 in order to better capitalize on global market trends whilst promoting increased Sales Integration in the product line development. By identifying key styles which could be developed and delivered 4 months later in the product creation process, the team was able to work with more current market insight and key customer feedback from seasonal sell in appointments.• Promoted and supported the need for more innovation and disruptive product development in order to generate excitement and lead our iconic Boat category, leading to the development of the Rebel A/O concept which launched in FW20, delivering 18k units across APAC and EMEA.• Worked with several partners on strategic collaborations in 2019 which best supported our long term brand targets across key categories and gender. These included ongoing lifestyle projects with Goop, Sunspel, Noah, Rowing Blazers, Kate Spade and Bionic.

• Developed and delivered the global footwear strategy, aligned to the Lacoste brand that supports the strategic business plan and growth targets, currently delivering 11.8 million pairs globally per annum. • Created a comprehensive & aspirational product range for men, women & JCI based on brand and market needs in terms of sales, revenue, margin, productivity, function and price points. • Built a clear collection architecture, range plan & pricing matrix to create an assortment that supports the Brand’s global positioning across all channels (wholesale, retail, e-commerce) and global markets.• Identify key product pillars & opportunities, identifying core and franchise models that deliver maximum efficiencies for the brand and support a healthy product lifecycle within the Lacoste strategy.• Oversee design function, issuing detailed briefs incorporating target consumer, trend insight, competitor analysis, target retail price and distribution channel.• Lead the design team to conceptualise new footwear designs, ensuring Lacoste DNA is present and applying agreed seasonal colour & material palettes based on colour principles, research & alignment to Global Design for Lacoste Paris.• Report directly into the Executive Team, and deliver key stakeholder management at a senior executive level, both internally and across the Lacoste licensing network to maximise footwear opportunities, ensure brand alignment and drive sales. • Deliver consistent & impressive global product launch presentations to both internal/external customers like Key Accounts, Commercial & Executive teams & brand owners.• Lead, motivate & develop the Category & Design function, comprising of 14, with regional design studios in New York and Hong Kong

Responsible for overseeing the entire Men’s footwear range, ensuring that seasonally, each range is on brand, commercially viable and focused around executing the global strategy of making Lacoste the Premium Lifestyle footwear brand of choice.Key responsibilities include - delivering a product strategy framework with short, medium and long term goals.Identifying commercial trends, understanding global market product needs, analyzing and utilizing sell in and sell through data to ensure that the seasonal line plans deliver excitement, commerciality and key brand initiatives.Presenting to our regional sales teams and Distributors the seasonal ranges and product strategy at quarterly global launches.Ensuring that the Men’s team works cross functionally to achieve all critical path dates and key milestones in a timely fashion.Leading the Men’s category team by example, ensuring that the OGSM for the function is clearly outlined and in turn create an exciting, dynamic working environment for the team.