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I am a National Product Communications Manager at a world-class enterprise with extensive experience influencing communications strategy, crisis management, media relations, and brand image to support corporate vision and revenue goals. My career shows a pattern of impressive performance and leadership, with innate ability to clarify brand vision and translate it into an actionable plan in alignment with corporate messaging and delivery of strong ROI.☑️ CAREER HIGHLIGHTS ☑️➤ Created a communications strategy for Kia Telluride and EV6, earning North American Utility Vehicle of the Year (the only two times in company history Kia has earned this accolade).➤ Headed the Crisis Communications Team, developing critical messages, and media statements.➤ Managed media relations to align it with media outlets to impact media perception of brand values.➤ Developed a micro-influencer social media strategy, resulting in 235 million impressions per year.☑️ AREAS OF EXPERTISE ☑️Product Launch ● Global & National Auto Shows ● Sales & Marketing ● Social Media IntegrationMotorsports Communications ● Communications Strategy ● Media Website DevelopmentMedia Relations ● Brand Management ● Technical Writing ● Project ManagementCross-Team Collaboration ● Crisis Communications ● Press Fleet Operations ● DistributionStrategic Planning & Execution ● Budget Administration
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National Product Communications ManagerKia AmericaIrvine, Ca, Us
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National Product Communications ManagerKia America Dec 2011 - PresentIrvine, CaKia Motors America Inc. is the marketing and distribution entity for Kia Motors Corporation, helping it rank among top 100 Best Global Brands.My role involves piloting a talented team of internal and agency staff to drive strategic brand product communications as well as: Pool resources between diverse departments, building strategic media relationships via innovative means. Guide crisis communications, structuring messaging, media statements, and served as the primary spokesperson. Lead cross-functional teams, handling product planning, product quality, consumer affairs, development engineers, and public relations. ➤ Developed an all-embracing communications strategy for Kia Stinger, helping it capture the #2 spot as North American Car of the Year for the first time in the company’s history.➤ Architected external communications plan, successfully generating positive news coverage, triggering Kia’s best-ever sales in 2016 of 647,000 units.➤ Spearheaded the relaunch of the media website, illustrating industry award-winning and data-driven metrics and double-digit UVM increase every year since 2012. -
Senior Product Communications ManagerVolvo Cars Of North America Jun 2007 - Nov 2011Irvine, CaVolvo Cars of America, LLC is a U.S. subsidiary of Sweden’s Volvo Car Corporation, dedicated to innovation and world-leading safety technology.As Senior of Product Communications, I was in charge of choreographing national and international Automotive Launch Programs impacting new products. I did this by doing the following: Pitched compelling stories to major media outlets across the market to add value to the brand and generate strong sales revenue. Leveraged the most effectiveness of media outlets for optimum exposure. Maintained positive ties with the media to amplify visibility across multiple channels, including print, broadcast, radio, and social media.➤ Co-architected a robust communications strategy, earning the Corporate Communications Team the #1 spot in the automotive industry for two consecutive years according to media and journalists.➤ Navigated the team tasked with building the brands first online media site, subsequently cutting $200K per year from the cost of printed materials.➤ Built roadmap for a winning product launch communications strategy which propelled the brand to its highest sales volume ever, totaling 140,000+ units for the year. -
Product Communications ManagerVolvo Cars 2003 - Jun 2007Irvine, CaI directed brand management, expanding awareness and positivity regarding the corporate name, products, services, and philosophy. To do this, I cultivated strategic internal and external relationships through transparency and maintaining commitments. Acquired, developed, and motivated high-performance PR professionals via direction and coaching.➤ Launched a comprehensive Public Affairs Internship Program, partnering with HR and local university to identify and secure suitable candidates.➤ Quickly took ownership of protecting and boosting the corporate image as a leader in auto manufacturing and supplier of top-notch vehicles.➤ Proactively controlled emerging issues such as product recalls and changes in executive leadership with the goal of keeping all parties focused on short- and long-term product and corporate objectives.
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Product Communications Manager | Account ExecutiveFreeman Public Relations Apr 2002 - Oct 2003Santa Ana, CaFreeman/McCue Public Relations was a PR firm focused on consultation and program development services to diverse, large corporations.My mission was to map actionable communications strategy for new and existing products. i built and nurtured alliances with Volvo Cars of North America, the media, and internal teams. Additionally, I devised an effective external engagement plan for key product leaders. To create an atmosphere of cooperation, I created trust among executives and other leaders throughout the organization based on solid recommendations. ➤ Represented the VP of Public Relations, serving as principal liaison between the company and Volvo Cars of North America to drive all communications efforts related to new car launches.➤ Sought every opportunity to enhance Volvo’s presence and brand messaging at North American Auto Shows by aligning with internal and external parties to build and reinforce trust in the company’s products and vision.➤ Monitored and controlled inbound and outbound communications regarding products as well as coordinating creation of press materials, product introductions, and press events. -
Publications AdministratorKia Motors America Aug 2001 - Apr 2002Coordinate all aspects of publications relating to internal communications; including writing, photography and overall design. Publications included a bi-monthly employee newsletter and the company’s annual reports.
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Feature EditorRoad & Track Magazine Jun 1996 - May 2000Asked to join staff in a full-time capacity after acting as Contributing Editor from 1994-1996. Familiar with all aspects of magazine production including editing, photography, layout, managing freelance writers, payment schedules, data acquisition of test vehicles, performance evaluation. Primary responsibilities included feature story writing; including multi-car comparison tests, cover stories, interviews and news stories; extensive editing skills and technical knowledge relating to automobiles and the automotive industry.
James Hope Skills
James Hope Education Details
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Communications
Frequently Asked Questions about James Hope
What company does James Hope work for?
James Hope works for Kia America
What is James Hope's role at the current company?
James Hope's current role is National Product Communications Manager.
What is James Hope's email address?
James Hope's email address is jh****@****usa.com
What is James Hope's direct phone number?
James Hope's direct phone number is +195128*****
What schools did James Hope attend?
James Hope attended California State University, Fullerton.
What are some of James Hope's interests?
James Hope has interest in Family, Exercise, Cars, Reading, Creative Writing.
What skills is James Hope known for?
James Hope has skills like Corporate Communications, Media Relations, Crisis Management, New Product Launch, Global And National Auto Shows, Sales And Marketing, Media Website Development, Brand Management, Technical Writing, Project Management, Cross Functional Collaborations, Crisis Communications.
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James Hope
Greater Chicago Area10aol.com, mediaone.net, aol.com, yahoo.com, aol.com, yahoo.com, bellatlantic.net, verizon.net, bioprocessors.com, bluesens.com1 +49 236XXXXXXXXX
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James Hope
San Francisco Bay Area1ea.com -
James Hope
San Antonio, Texas Metropolitan Area
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