Email Marketing:• Developed, coordinated and executed email marketing campaigns with specific timing, themes and offers to millions of customers on a daily basis.• Full QA testing of marketing campaigns with common web browsers and email clients.• Detailed analytics, tracking and reporting of promotions.• Websphere application set-up of web based promotional codes.• Identified and implemented new email programs triggered by specific customer events and customer segmentation including some automated emails.Brand Services Supervisor:• Managed, scheduled and developed staff of brand specialists to advance the total quality experience.• Maintained quality service levels to improve team metrics.• Built effective working relationships with associates, peers, and management and promoted professional development of staff.• Identified and reported customer concerns and service trends as well as monthly quantitative results from outside marketing performance trackers.• QA testing of emails.

• Responsible for selling and servicing events for large to mid-size corporate clients.• Duties included menu planning, agenda setting, contract review and negotiations, facilitating communication and organization before, during and post event.• Management of catering staff and maintaining strong customer relations.• Developed and directed quarterly sales/marketing blitzes which resulted in an increased client base and growth with largest customers.

• Manage all aspects of departmental business in catering, banquets and restaurants.• Training and development of staff.• Overseeing budgets and purchasing.• Assist in management of events for clients and guests.• Hands-on cross training in all other departments of the hotel.• Highlights included teaming with Hyatt Corporate in developing specific published menus, advertising and promotional materials.

• Developed and managed $40 million of multiple licensed product lines from concept to completion.• Managed relations and negotiated with licensors, sales and business team units.• Analyzed and reported market performance and product profitability to develop future design and marketing plans.• Organized development of in-store display and merchandising programs for major accounts such as Kroger, Publix, Albertson’s, Target, Wal-Mart and Toys R Us.• Broadened creative expression in graphic design, packaging design, point-of purchase displays, presentations materials, marketing/sales collateral, and advertising (including ads in trade magazines and People Magazine).• Directed all aspects of product merchandising for internal and external presentations. Managed company participation in multiple yearly trade shows.• Assisted the Director of Marketing to develop products and relations with Licensors.• Supervised Sample Department and Staff and managed all business communications that included samples, catalogs, photography and customer planograms.• Maintained sales of products to a variety of high volume and high profile accounts.• Developed new accounts and managed existing accounts.• Created Customized products for niche clients and customers.