James Mac Email & Phone Number

Malden, Ma, Us

Waltham, Massachusetts, United States

-Created annual performance deck and delivered KPIs catered to improving the retention and growth of an annual customer-facing event by utilizing data within Qlik Sense for the executive team-Built a Qlik Sense app to track employees' performance through an intuitive dashboard that provides performance graphs, pivot tables, and attendance charts to identify engagement trends and growth of the ERG -Curated monthly sales newsletter through content curation and distribution to provide the global sales team consisting of over 1,000 people monthly assets for their sales goals

Boston, Massachusetts, United States

-Developed and executed multiple marketing campaigns through web and social publishing for platforms such as emails, magazines, and webinars to foster engagement with current clients and prospects-Constructed marketing campaign debriefs using Google Analytics, Pardot, and social media management platforms to provide the Marketing Team an understanding of client engagements-Supervised all thought leadership content from production to publishing through maintaining editorial calendars and working with internal SMEs to create a more organized work environment-Managed the production of monthly segmented newsletters through content recommendations that aligned with the editorial calendar, building template decks, facilitating email build, and quality assurance-Spearheaded and streamlined the first transcription service for all audio and visual content on the business website for easier consumption of content

Waltham, Massachusetts

-Lead market analysis against eCommerce platforms to provide insight and advisory into organization’s business expansion growth plans to proactively respond to competitors, protect weaknesses, and take strengths to inform the internal business expansion plans-Coordinated with SVPs about customer post-order experience and compared competitors with product delivery, return process, and order communication, to identify strengths and weaknesses and improve eCommerce business-Partnered with Email Marketing Team to deliver an enhanced consumer experience through boosting strategically identified styles and categories-Curated and executed site audits for product attribution & availability to ensure a flawless user experience especially during the holiday season-Delivered key product trends during weekly review meetings with senior leadership to provide customer’s digital progress and inform business decisions

Greater Boston Area

-Supported sales associates to achieve daily, weekly, and monthly goals-Managed floor and inventory of floor to ensure customers were addressed, inventory was stocked, and brand marketing requirements were met-Demonstrated product knowledge to customers in order to maximize sales