James Mac Email & Phone Number

I am a recent graduate of Northeastern University in the D'Amore McKim School of Business, with a degree in business administration and a concentration in marketing analytics. I am eager to begin my professional career in digital marketing/analytics as I have confident skills in using google analytics and qlik sense. Through my co-op experiences, I have learned how important it is to live in a data-driven world where I can extract large amounts of data and make them actionable. As I have over 18 months of co-op experience, I thrive in cross-functional teams and believe teams that communication is monumental to success. Previously, I have had the pleasure to spend my first co-op at Clarks as an eCommerce Visual Merchandiser. Through this role, I learned about the ever-changing eCommerce business and how fast paced it can be. It honed in on important soft skills such as reporting, presenting, and analyzing large amounts of qualitative data. My second co-op was at Boston Private Financial Holdings, Inc. as their Marketing co-op. During my time at Boston Private, I helped develop and execute multiple marketing campaigns to increase engagement with clients and prospects. I was also exposed to more in-depth analytical skills with Google Analytics and reported marketing campaign debriefs. Lastly, my third co-op was at Qlik. Qlik's powerful BI tool, Qlik Sense, further provoked my interest in analytics. There, I was able to develop my own Qlik Sense app and provided real-time data to my team and built dashboards that could be used in the future. My interests are in digital marketing and analytics.

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  Northeastern University

  Business Administration With A Concentration In Marketing Analytics