Lead business development MarTech strategies for unit and property acquisition. Launched and manage new SaaS for lead generation, eCRM and content development.

Regional executive team member for leading real estate investment and hospitality management company with over $20 billion of assets under management.- Commercial head accountable for achieving all revenue targets for Hawaii region of full-service independent and branded hotels. Branded properties include Hilton Garden Inn, Renaissance Hotel, Courtyard by Marriott, AC by Marriott. Soft brand: Preferred Hotels, Alohilani Resort Waikiki – 5000 total guest rooms across 15 hotels.- Lead a team of 45+ sales and marketing professionals - implemented a strategic staffing model for growth and talent development. Achieved and surpassed sales goals through aggressive incentive programs.-Exceed budget for topline and RevPAR and while growing direct web business year over year through optimized media and full funnel integrated digital strategy. - Spearhead end-to-end brand planning for new hotels, overseeing RFP development, agency selection, creative vision, strategy, and tactical launch plans. Notable projects include successful rebrands of Royal Lahaina Resort and Romer Hotels. Leading Sales & Marketing critical path for two new Marriott properties – Renaissance Honolulu Hotel & Spa and AC Honolulu.- Other Core Responsibilities: Owner Relations, New Property Business Development, P&L Management, Budget Development and Oversight, Sales & Marketing Plan Development and Presentation, Public Relations lead

Led integrated marketing for Honolulu-based Aqua-Aston Hospitality with more than 30 properties across five distinct brands designed to suit any lifestyle, taste or budget – Aston Hotels & Resorts; Aqua Hotels & Resorts; the Instinct Hotel Collection; Lite Hotels; and Maui Condo and Home.

Led all digital marketing and ecommerce efforts across Aqua Hospitality and Aston Hotels & Resort's properties. Promoted to Vice President, Marketing and eCommerce.

Directed all online sales and marketing initiatives for company's branded websites, display and search marketing and social media across 21 properties in Hawaii and New Zealand. Oversee partners and electronic marketing distribution channels to optimize revenues for all Castle properties.

Led digital strategies, including web, mobile and social media across healthcare and wellness clients