Responsible for brand ideation and creation, focusing on both B2C and B2B markets. Responsibilities encompass the full spectrum of Above-the-Line (ATL) and Below-the-Line (BTL) marketing, ensuring every brand developed resonates deeply with its target audience. Expertise includes the creation of all trade marketing assets, management of point of sale production, and oversight of eCommerce channels to drive business growth. Also responsible for the development and execution of the vision and mission for all of our consumer brands and positioning them long-term success. Additionally responsibility for packaging design and global market planning ensuring a cohesive and impactful presence across all markets.

Our platforms help the leading brands and retailers reduce carbon and fuel growth, through more efficient store design and trade marketing activities.

Board Member, business growth, marketing, strategy and international client assignments for brand and retail campaigns.

Ecosmart provides sustainable design tools and services to leading Brands, Retailers, Hotels, Schools and Architects. Its methodology has been developed in conjunction with the BRE a world leading multi-disciplinary building science centre with a mission to improve the built environment through research and knowledge generation. Together we feel that we can make a difference by designing out tomorrows waste today.

I sold Quantum 4 in December 2019 to an external VC and the incumbent team who took full control of the business and its pipeline of clients after driving 10x EBITDA growth.

Quantum 4 provide global unbiased, sustainable, cost effective design solutions for the worlds leading brands & retailers. We have delivered both global flagships, major rollouts and category rebrands across the globe. We work with Retailers, Brands, Architects and Creative Teams to protect the integrity of a concept while providing detailed specifications for procurement teams to take advantage of common manufacturing platforms.Our award winning environmental design tools have been used by leading retailers & brands such as Adidas, Asics, L’Oreal, M&S, ASDA, JUUL, PMI and Boots to improve the whole life cost of store fixtures, closing the loop on the design process.

Client Services Director for one of the UK’s largest In Store Marketing Companies where I worked with leading FTSE 100 clients. My responsibilities included the creation and development of an account portfolio that included, Tesco’s, Mars, Orange, General Motors, A&L and other leading brands and retailers. • Managed and developed and provided strategic direction for a multi- million pound portfolio of accounts • Direct line management for sales and account management professionals and support staff• Work with clients at board level to grow partnerships and develop additional revenue streams• Work with Leading Brands & Retailers to implement national marketing campaigns • Negotiated strategic contracts with UK blue chips up to board level• Projects ranging from £100,000 – over 1 million sterling

Working on senior appointments for a leading search and selection business, responsible for a team working on senior appointments for global business including Honeywell, GE, Deloitte, PWC etc In addition I worked on group tenders and business development for major blue chips.

New Business Consultant – Insurance Senior AppointmentsWorking on new business requirements as well as servicing major accounts in the insurance and finance sectors. Since joining the company I became the most successful consultant in the North of England placing over 20 people within 5 months after training, with fees ranging from £2000 - £9000. I also held several responsibilities over running offices in the North through large periods of change. (Moved after major restructure destroying specialist divisions no break in employment)

Part of a Management programme in the North West, left the business after a fire destroyed the store I worked in. My responsibilities included expertise in the high technology category and management of brown goods.

As a branch manager I was individually in charge of all overheads, margin, Profit & loss, local advertising recruitment, promotions & wages during my time in this role we made substantial increases in profit by an increase in turnover and at a higher margin. I also continued in my role as Editor of our corporate magazine & attended several Management seminars with Julian Richer often taking part in certain areas. (Speaking etc)