Creative Services Director for two television stations: WMBD-TV (CBS - Nexstar Media Group, INC) and WYZZ (Fox - Joint Services Agreement with Cunningham Broadcasting Group, INC). Developed and strengthened the "Central Illinois Proud" brand awareness to maximize ratings growth potential. Collaborated with the news department to create original, non-traditional, effective promotional campaigns, topical promotions and proof-of-performance for both stations on multiple platforms.* Rebuilt marketing department, developed brand strategy and launched aggressive and sustainable image campaigns.* Created numerous branding promotions for morning and evening news, weather team and overall station image. Included the launch of evening anchor team, morning anchor team, Chief Meteorologist, HD News and rebrand, and two new programs: Central Illinois On The Record (Sunday political) and Good Day Central Illinois (AM Fox)* Established the One Million Dollar Community Investment campaign which in its first year provided over $600,000 in multimedia grants to market non-profits.* Leader for station digital and social platform marketing.

Spearheaded the regional Promotions Central five-person team to allow greater production efficiencies throughout the Barrington Broadcasting properties; traditional broadcast, interactive and otherwise. Lead cross-functional team of designers and producers to bring production requests to reality. Remotely produced marketing materials, package designs, logo creation, brand re-launches, and image campaigns for a diverse portfolio of stations/markets. Provided direct general promotion for KHQA, KTVO, KRCG, KGBT, KVII, WLUC, and WNWO including, but not limited to, station advertising, image spots and syndication advertising.

Creative Services Director for ABC/WB in Market 116. Developed and directed all aspects of station advertising, promotion and design to deliver on a relevant, differentiated brand for WHOI-TV/WBPE in Peoria. Lead creative staff to plan/execute image campaigns, topical promos and ads for all content including news, local programing, syndicated shows and all special one-night events including executive producing the annual Songs of the Holiday Season.

Assisted the Promotions Director in writing, shooting, editing all station marketing materials as well as assisting with daily logs.