● Designing and managing pay-per-click campaigns and budgets● Implementing Google Structured Data Testing Tool for client website optimization● Performance monitoring using Google Analytics reports for client traffic reporting● Deploying mass metadata generation for PDPs and PLPs using Endeca● Implementing best optimization, assembling organic SEO copywriting and traffic reporting

● Overseeing paid ads budget of over $100k/annually for social media and search campaigns● Liaison for multiple business units and vendor agencies on paid ad creation and deployment● Working with business units on determining ads budget, UTM parameters, audience and objective● Wordpress development using Gutenberg Blocks for site property transition, optimization and efficiency● Providing performance reports across all channels, including search engines and social media●… Show more ● Overseeing paid ads budget of over $100k/annually for social media and search campaigns● Liaison for multiple business units and vendor agencies on paid ad creation and deployment● Working with business units on determining ads budget, UTM parameters, audience and objective● Wordpress development using Gutenberg Blocks for site property transition, optimization and efficiency● Providing performance reports across all channels, including search engines and social media● Site auditing for reporting and tracking to build organic position and drive ROI on paid ads Show less

● Ran 301 redirects to keep website properties free of coding errors using Akamai Redirector● Google Search Console utilized for site indexing management● Contentful CMS deployed for landing page management and PDP generation● Conducted SEO keyword and key-phrase research using Google AdWords Keyword Tool

● Driving website traffic with strategically-assembled content for 200+ clients at any given time● Oversaw pay-per-click and ReMarketing development and reporting in conjunction with organic strategy● Deployed Google Structured Data Testing Tool and LSI development for client site optimization● On-site and blog content research and writing to drive traffic for client branding and commerce

● Composed SEO-optimized website and news content for the financial consumer audience● Provided audience credit card and finance market insight and money management advice● Wrote copy for website postings and articles

● Researched & wrote financial news items and articles for daily credit card and banking newsletter● Implemented Adobe 5 Suite, inDesign software and PhotoShopfor daily subscriber newsletter● Covered financial regulatory and global developments in PCI-DSS and EMV