James Langer Email & Phone Number

Vienna, AT

• Leading the business development efforts across all markets.
• Actively managing, motivating and leading the Business Development team in an effort to create opportunities, capture new customers and drive sales
• Constantly improving company-wide business development and sales processes, playbooks and systems
• Actively working with Marketing to create content and campaigns that speaks to the market and drives opportunities
• Actively working with Product to provide feedback from the market and improve our software, all in an effort to achieve and maintain true product-market fit

• Kickstarted and lead the expansion into international (i.e. non-DACH) markets.
• Analyzed international markets to identify those with greatest potential while iteratively planning sales strategy for each market (to date: UK, Netherlands, Sweden)
• Drove the initial business development efforts in all new markets, gaining insight into the best sales methods, and acquiring first international customers
• Set up and iteratively improved sales processes, playbooks and other systems to enable scaling of efforts with new hires
• Hired, trained and lead a team of international sales and business development representatives, both in-office and remote

• Worked with top management to drive strategic projects across various departments.
• Revamped investor pitch deck and worked with CEO on investor relations and fundraising
• Set up customer education in product (web app) with focus on automating onboarding, enhancing customer engagement and retention, and decreasing customer support requests

• Founded, bootstrapped and scaled South Africa’s leading university test & exam prep company. Over 50,000 students enabled to reach their full potential to date. Exited in 2024.Started as a solopreneur during.
• Set up and then oversaw all business areas: Marketing, Operations, HR, Legal, Finance, etc.
• Planned and managed strategies to expand market share and grow revenue
• Drove strategic initiatives to enable digital transformation and improve offering
• Established and updated processes and systems to improve operational efficiency
• Recruited top talent and regularly improved organizational structure

• Moderator and host at high-profile startup and innovation events, facilitating the flow, engaging audience and interacting with speakers, including in panel discussions.Noteworthy events include:
• Female Founders: Lead Today. Shape Tomorrow. ('24)
• Startup World Cup Austria ('24)
• Entrepreneurship Avenue Conference (’21, ’22, '23, '24)
• WU Entrepreneurship & Innovation Touchdown (Su. ’22, W. ’23, Su. '23)
• AustrianStartups Stammtisch (’22 & '23)

Lecturing and training BBE Bachelors students on startup pitching, and holding workshops and coaching sessions for Digital Economy Masters students on how to present complex academic content.

Contributed to a highly selective program and community centered around startup skills, leadership development and mutual support, and worked as a key organizer of AustrianStartups Summit ‘22.

• A non-profit organization that provides high quality private tutoring services to underprivileged university students.
• Worked with other co-founders in 2020-2021 to launch the organization, with a focus on setting up the organization’s vision, goals, strategy, and structure.
• Acted as a strategic advisor to the directors.

Vienna, Austria

• Europe’s largest start-up event series for students who have a business idea or are generally interested in joining the start-up scene.
• Built relationships with speakers, including high-profile founders and business people, prior to live events.
• Worked with the EA Conference Team to plan the event series, with a focus on the Kick-Off and Conference Day events.
• Worked with other EA teams with regards to script writing, directing video shooting processes, perfecting camera positions, and creating promotional videos.
• Acted as the face of the event series by moderating all online and offline EA events –presenting the event agendas, introducing participants, engaging with speakers and the audience, and generally maintaining the flow.

Vienna, Austria

Assisted the professor of the Markets and Strategy course in the Digital Economy Masters with the preparation of course material, and coached students in preparation for their final year presentations.

Mangochi, Southern Region, Malawi

Lubanzi, Eastern Cape, South Africa

Masters In Strategy, Innovation, And Management Control (Simc), Business

Bachelor Of Business Science Specializing In Marketing